Experience the Sustainable Vegan Leather Revolution at LOVST TOKYO's POP-UP Event

LOVST TOKYO's Exciting POP-UP Event

This summer, the innovative lifestyle brand LOVST TOKYO is hosting a special POP-UP event at Daimaru Tokyo from August 27 to September 2. Known for its commitment to sustainability, LOVST TOKYO specializes in vegan leather products made from plant-based materials, particularly through technologies that upcycle waste products. This event is a wonderful opportunity for fashion enthusiasts and eco-conscious consumers alike to explore and purchase unique, stylish items from the brand's collection.

Discover Vegan Leather Products

At the POP-UP, visitors will be able to experience the tactile allure of products crafted from apple leather, an innovative material derived from discarded apples. This plant-based leather is not only environmentally friendly but also boasts impressive qualities such as lightweight design and water resistance, making it a perfect blend of function and fashion.

New Colors for the Popular '2Way' Series

Among the highlights of this event is the introduction of new colors in the beloved “2Way” series. The Apple 2Way Tote Bag, offered at a special introductory price of 22,320 JPY (regular price 24,800 JPY), features a versatile design that allows users to change its silhouette with simple adjustments to the straps and buttons. The latest addition, Dark Navy, draws inspiration from classic navy jackets, providing a mix of elegance and practicality, making it a must-have staple.

Alongside it, the Apple 2Way Mini Bag is also available at an early-bird discount, now priced at 17,820 JPY. Both bags are designed to fulfill the needs of today’s fashion-forward consumers, embodying trends while ensuring long-lasting utility and style.

Introduction of a New Belt Design

Additionally, LOVST TOKYO is unveiling a new design in their popular belt collection with the introduction of the Apple 2Way Half-moon Belt at 6,600 JPY. Recognized for its sophisticated and simplistic design, this belt stands out with its half-moon shaped buckle in light gold, which adds a touch of understated luxury to any outfit. The upcoming Samael (Black) version, featuring a python pattern, is poised to be a fashionable statement piece that appeals to the desires of style-conscious individuals.

Special Promotion and Giveaway

Attendees of the POP-UP can also look forward to a unique promotional offer: customers who spend over 20,000 JPY will receive an exclusive Apple Samael Key Ring as a gift. Available in two colors, Black and Silver, these key rings feature striking designs inspired by the brand's signature python pattern. This limited-time offer aims to enhance the shopping experience while promoting the brand's commitment to stylish, cruelty-free accessories.

Commitment to Sustainability

At the heart of LOVST TOKYO's brand ethos is a dedication to producing fashion that is both stylish and conscious. They strive to create products that do not compromise on aesthetics while taking into consideration the ethical implications of material sourcing—valuing both animal welfare and environmental protection. The team believes in offering options that allow consumers to embrace trendy designs without sacrificing their values.

In an effort to contribute to a more sustainable society, the brand wants to provide alternatives to animal-derived products, reducing the overall demand for leather and supporting a more ethical production paradigm.

Visit the POP-UP Event

The POP-UP event will take place at the 3rd floor of Daimaru Tokyo, near the north escalator (in front of FURLA). More details on accessibility include being directly connected to JR Tokyo Station and a short 5-minute walk from the Tokyo Metro Marunouchi Line.

LOVST TOKYO is looking forward to welcoming everyone at their POP-UP, where consumers can explore sustainable fashion that genuinely reflects contemporary values and creative expression.

For further inquiries or questions, please reach out to LOVST TOKYO, Inc. at [email protected].

Stay Connected

To learn more about the brand and its commitment to sustainability, visit the official online store at LOVST TOKYO or follow them on Instagram.

We eagerly anticipate your visit to our POP-UP and hope you enjoy exploring our sustainable, stylish collections!