#United States #Batteries Plus #Hartland #Battery Experts #The Experts In Charge

Batteries Plus Unveils Campaign Highlighting Battery Experts

Batteries Plus, a prominent name in the battery service franchise sector, has launched a compelling new campaign titled 'The Experts In Charge'. This fresh approach is designed to reposition franchisees and in-store teams as essential technical experts in a digital world increasingly dominated by impersonal technology and online solutions. Emphasizing service, battery knowledge, and hands-on repairs, the campaign aims to showcase how the company stands apart in providing immediate solutions to both businesses and consumers.

In an era where AI assistance and instructional videos frequently overshadow personal interaction, Batteries Plus reminds its customers that sometimes, a human touch can make all the difference. This new campaign celebrates the expertise of its in-store staff who are dedicated to listening, problem-solving, and providing personalized service across a diverse array of battery and recycling needs.

Jon Sica, the Chief Operating Officer for Batteries Plus, stated, “We’re not just selling batteries; we're offering service, expertise, and reassurance when it matters most.” This sentiment encapsulates what the brand has always championed: the human expertise that exists in each store. Whether customers walk in with issues such as a broken phone, a dead car battery, or uncertainty about which battery to choose, the knowledgeable staff is there to provide tailored solutions and insights.

The campaign seeks to reinforce the idea that while AI may assist behind the scenes, the relationship customers form with store associates is crucial. “Our advanced AI capabilities aid our sales associates, but we want our clients to know that they will speak to real people because that relationship is vital,” Sica added.

Launching nationwide, the 'Experts In Charge' tagline will appear across various media platforms, including digital advertising, print materials, in-store promotions, and billboards. This initiative aims not only to highlight the expertise of employees and franchisees but also to establish Batteries Plus as a trusted partner for day-to-day power solutions.

As more retail interactions transition toward automated systems like chatbots and tracking numbers, Batteries Plus is proud to differentiate itself by providing genuine service. Joe Malmuth, Chief Development Officer, remarked, “We’re not just selling batteries; we’re offering service, expertise, and reassurance at the moments when it matters the most.”

The campaign is grounded in solid research, setting the stage for Batteries Plus to become America's premier battery and service provider. With over 730 stores across the United States and Puerto Rico, they boast an extensive selection and skilled teams capable of delivering expert service and tailored battery solutions.

To discover the wide range of services that Batteries Plus offers and find your nearest location, visit their official website.

About Batteries Plus

Batteries Plus is a multi-site service brand offering both B2B and B2C consumers quick access to batteries and repairs throughout the U.S. In addition to an unparalleled selection of industrial-grade batteries, the franchise ensures expert repairs are available alongside battery purchases. Headquartered in Hartland, Wisconsin, Batteries Plus operates over 730 locations in 48 states and Puerto Rico, and is owned by Freeman Spogli, a private equity firm based in Los Angeles and New York City. For those interested in franchise opportunities and making a positive impact in their communities as 'The Experts In Charge', further information can be found on their franchise page.