Exciting New Fan Experience: Voice Commerce with Nijisanji and TeleAI

New Fan Engagement Experience

Tele株式会社, headquartered in Shibuya, Tokyo, has partnered with ANYCOLOR, the operator of the popular VTuber group Nijisanji, and WAKASA, a renowned health supplement manufacturer based in Kyoto, to launch an innovative voice commerce initiative. This collaboration combines the excitement of fan engagement with the practicality of online shopping, utilizing TeleAI technology in a campaign featuring the beloved VTuber, Ponto Ne.

Campaign Overview

During a recent live stream on YouTube, Ponto Ne showcased WAKASA's specialized eye-care supplement, Blueberry Eye LOVE YOU, while visiting their blueberry-themed store, WAKASA&Co. In addition to highlighting the product's benefits, the live stream served as a platform for promoting the new collaborative project using TeleAI.

Viewers had the chance to order products by calling a dedicated phone line displayed during the broadcast, all while listening to Ponto Ne's voice announcements guiding them through the purchasing process. This unique approach not only enhances the shopping experience but also allows fans to feel closer to their favorite virtual personalities.

A Shopping Experience Like No Other

This initiative goes beyond mere product promotion; it integrates the voice of beloved VTuber Ponto Ne into the purchasing experience itself, creating an entirely new form of fan engagement. Fans can now enjoy the excitement of shopping while listening to the voice of their cherished virtual star—making it a truly special moment.

For companies, this innovative voice commerce solution aims to increase customer satisfaction and drive product interest and sales by harnessing the power of TeleAI to create memorable shopping experiences.

Watch the Live Stream Archive

For those who missed it, you can catch the archived live stream on YouTube here.

Explore the Collaboration Site

To learn more about the campaign and the products featured, visit the special collaboration site.

What is TeleAI?

TeleAI is a patented voice commerce service that simplifies the order process through phone calls. Users can complete their orders by simply providing their name, address, and quantity—no complicated membership registrations or password management necessary. This ease of use makes it accessible to everyone.

Features of TeleAI

1. Entertainment-Driven Shopping: TeleAI offers a unique buying experience by allowing users to receive voice instructions from their favorite characters or celebrities, making ordering products feel engaging and personal.

2. New Sales Channel: By facilitating easy ordering through phone calls, TeleAI can reach consumers who may not be comfortable shopping online. Businesses can quickly start offering mail order services by just including a dedicated phone number on flyers or catalogs.

3. Cost Savings and Increased Sales: Operating 24/7 with automated responses, TeleAI has improved order rates significantly, achieving up to a 141% increase in order rates and a 46% reduction in costs reported in 2023. The efficiency this technology brings can help businesses streamline their operations effectively.

About Tele株式会社

Founded with the motto, “Let’s go to the next exciting world!”, Tele株式会社 is a startup in the voice commerce space, offering TeleAI and TeleAI Cart, merging AI technology with traditional telephony to create advanced shopping experiences.

For more information, visit our official website: Tele株式会社
Contact us at: [email protected] (Media Contact, Tele株式会社)