#Japan #Shinjuku, Tokyo #Niki #Sachi Fujii #LACOCO

LACOCO's New Summer Campaign Featuring Fashion Icons

On June 18, 2025, LACOCO, a renowned hair removal salon, airs a new commercial featuring fashion icons Sachi Fujii, Niki, and Michi. As the summer season approaches, LACOCO embraces the spirit of self-love and body positivity with the theme of 'Live Naked.' This campaign captures the essence of summer vibes and empowers individuals to celebrate their beautiful skin.

A Stunning Visual Journey

The commercial presents the three muses enjoying summer’s embrace while flaunting their radiant, glowing skin. The first installment of this series, themed 'Live Naked,' portrayed the charming world of LACOCO with the signature antique rose-pink brand colors. The message was clear: "Love starts with openness. I will not hide myself. Live Naked." It encouraged viewers to appreciate their intrinsic beauty and connect with their own transformations.

In this second installment, filmed under the bright summer sun, the message shifts slightly. The three icons emphasize a new message: "If I love myself, that’s all that matters. Live Naked." This embodies the idea of self-acceptance, urging individuals not to conform to societal standards or expectations. Instead, it celebrates a summer of liberation where one can enjoy bold fashion choices and live life unapologetically. The powerful message challenges the notion of needing external validation, encouraging viewers to focus on loving themselves first.

A Message of Self-Love

The visual presentation is further complemented by vibrant music, creating an atmosphere of carefree fun where the muses let loose and enjoy the essence of summer. The commercial showcases stylish summer fashion that highlights their exquisite bodies, drawing attention to their enviable, dewy skin, perfect for the summer season.

The overarching theme resonates as it encourages viewers to embrace their own personas, advocating for body positivity and self-confidence. As the muses reveal their daring summer looks, they spark the conversation and remind us that everyone should feel comfortable and empowered in their own skin.

LACOCO’s Commitment to Beauty

LACOCO, operated by LadyBird Co., Ltd., is at the forefront of the hair removal industry. The establishment prides itself on employing cutting-edge equipment, specifically the high-performance LUMIX-A9X, which provides high-quality, stress-free hair removal. With 84 locations nationwide, LACOCO offers a salon experience designed to make skin care easy and enjoyable.

The innovative SHR hair removal method used by LACOCO is notable for its effectiveness and painless experience—qualities that set it apart from traditional methods. This advanced technique allows for full body treatments in as little as 40 minutes, making it convenient for the fast-paced lives many lead.

Why Choose LACOCO?

The introduction of the LUMIX-A9X machine ensures that clients receive optimal results regardless of skin or hair type. The technology is especially beneficial for those with sensitive skin, as it uses a gentle approach that doesn't rely solely on melanin. This means even light-colored hairs can be effectively treated. Furthermore, the monthly treatment cycles allow clients to see results quickly— often completing their sessions in as little as six months.

Moreover, the sleek and stylish salon interiors enhance the overall experience, combining luxury with comfort, ensuring that women feel at ease while selecting their services.

Conclusion

As the summer kicks off, LACOCO's new campaign featuring fashion icons Sachi Fujii, Niki, and Michi sets a vibrant tone of empowerment and self-love. Viewers are invited to tune into the stunning visuals and inspiring messages, reaffirming the notion that beauty is about embracing oneself. With LACOCO's exceptional offerings, achieving one's beauty goals has never been more accessible or enjoyable.

For more information about LACOCO's services and to view the latest commercial, visit their official website and social media channels.