MoEngage Raises $180 Million in Series F Funding for Global Expansion and AI Innovation

MoEngage Secures Additional $180 Million in Funding

MoEngage, a prominent customer engagement platform tailored for consumer brands, has successfully raised an impressive additional sum of $180 million in its Series F funding round. This significant financial infusion follows a previous successful raise of $100 million in November 2025, bringing their total Series F funding to a remarkable $280 million. The latest round was led by new investors ChrysCapital and Dragon Funds, with substantial contributions from existing investors like Schroders Capital, TR Capital, and B Capital.

This new capital is set to propel MoEngage's innovation, particularly focusing on its Merlin AI suite, which is crucial for delivering comprehensive engagement solutions. The company plans to bolster its go-to-market strategies in North America and EMEA while also exploring strategic acquisitions to enhance its platform's capabilities. MoEngage's commitment to expanding its presence is evident as they aim to penetrate deeper into markets in Australia, New Zealand, and Southeast Asia, where enterprises are increasingly adopting modern customer engagement solutions over traditional marketing approaches.

In conjunction with this vital funding, MoEngage has also carried out its second employee tender offer, amounting to around $15 million. This initiative benefits 259 current and former employees, fostering a culture of shared success and wealth creation. CEO and Co-founder, Raviteja Dodda, expressed his gratitude towards the collective efforts and contributions of the team's members, highlighting that their success is a collaborative achievement.

Focus on Employee Engagement and Support

Dodda emphasized the importance of recognizing those who have played a pivotal role in MoEngage's journey thus far. The liquidity program reflects the company's commitment to allowing employees and early investors to share in the accomplishments achieved together. As companies continue to navigate the complexities of customer engagement, MoEngage stands out by ensuring its team members are integral to its growth narrative.

Growth Momentum Across European Markets

Europe, including the UK, remains a critical area for MoEngage's expansion, particularly as businesses undergo rapid digital transformation and increasingly adopt AI-driven customer engagement platforms. The organization is gearing up to further develop its workforce in these regions to enhance customer success and support teams, as well as sales and marketing initiatives, all while enhancing their AI capability to adapt to evolving market dynamics.

Leading retail, e-commerce, financial services, and telecom companies are among the enterprises leveraging MoEngage's unified approach to customer data. This is instrumental in delivering personalized and omnichannel customer experiences, essential for maintaining customer loyalty and retention in an increasingly competitive landscape.

A Unified Approach for Product and Marketing Teams

Recognizing that modern customer engagement transcends traditional marketing, MoEngage is enhancing its offerings for Product Teams as well. The integration of MoEngage Analytics and MoEngage Inform allows both marketing and product teams to work with shared data, ensuring cohesive customer interactions.

MoEngage Inform efficiently manages essential transactional messaging via an integrated API, which ensures reliability distinct from marketing efforts. At the same time, the upgraded Product Analytics functionality within MoEngage Analytics empowers Product Managers with actionable insights into user behavior, enabling them to create strategies that enhance customer retention and lifetime value.

In his comments, Dodda highlighted that customer engagement should not be confined to a single department. By fostering collaboration between product, engineering, and marketing teams and providing unified tools and data, brands can create a seamless and supportive customer experience at every touchpoint.

Strategies for Continuous Innovation

ChrysCapital’s Vice President, Rishabh Iyer, expressed enthusiasm about partnering with MoEngage for its AI-led growth trajectory, recognizing their model built on efficiency, deep talent, and a nuanced understanding of enterprise needs. Meanwhile, Ridhi Chaudhary from Dragon Funds noted her confidence in MoEngage's management and innovative stature in the market, believing it is strategically placed to lead in the marketing technology arena.

Future Vision and Impact

As companies worldwide shift to an increasingly data-driven customer engagement approach, MoEngage is proving to be pivotal in facilitating this journey for numerous brands. The platform supports marketers not only with actionable insights but also seamlessly integrates with various communication channels, thus enhancing the overall customer experience.

MoEngage has garnered recognition for its services, recently being named a “Customers' Choice” in Gartner Peer Insights™ and a “Strong Performer” in The Forrester Wave™. These accolades underscore its leadership in the multichannel marketing hub arena, setting the stage for future growth and innovation.

In conclusion, with this additional funding, a focus on innovation through AI, and a clear vision for global expansion, MoEngage is positioned to continue its trajectory as a leader in customer engagement technology. With over 1,350 global brands relying on its insights-led platform, the future looks promising as it strives to transcend boundaries and redefine customer engagement across various industries.