#Germany #Munich #NVIDIA #Desay SV #Intelligent Driving

Desay SV Expands Its Intelligent Driving Solutions to Global Markets

On September 10, 2025, during the prestigious International Motor Show (IAA Mobility) in Germany, Desay SV made a significant announcement regarding its expansion into international markets. The company revealed its plans to introduce its intelligent driving solutions, particularly the IPU14 domain controller, to a global audience. This cutting-edge technology, built on NVIDIA's advanced DRIVE AGX Thor platform, aims to provide innovative solutions to the automotive industry worldwide.

At a ceremony celebrating this milestone, notable figures attended, including Desay SV CEO Jian Xu and NVIDIA executives Rishi Dhall, among others. This partnership has been growing since Desay SV's initial foray into smart automotive solutions in 2020, with remarkable strides made over the years. Their first domain controller, IPU03, was produced in mass for the XPeng P7, showcasing a groundbreaking advancement in intelligent driving technology.

After the success of the IPU03, which marked the first successful commercial application of such technology, Desay SV introduced the IPU04 in 2022. This version, powered by NVIDIA DRIVE AGX Orin, has already been adopted by numerous automakers, solidifying Desay SV’s reputation as a leader in this field. OEMs such as Li Auto and Nissan have leveraged Desay SV's technology, demonstrating its widespread impact on the automotive sector.

The IPU14, announced at IAA Mobility 2025, signifies a further leap in technological capabilities. As a high-performance assisted driving domain controller, it supports L3 conditional automation and L4 driving capabilities in specific environments. This offers significant improvements in both safety and driving experience, meeting the modern demands of consumers who increasingly expect sophisticated driving technologies.

What sets the DRIVE AGX Thor apart is its ability to efficiently handle deep learning tasks, AI, and generative workloads typical in today's smart vehicle technology landscape. This architectural advantage enables Desay SV to push the boundaries of what's currently feasible in automotive technology. By integrating NVIDIA’s advanced computing architectures, Desay SV enhances the reliability and scalability of its products, which is crucial as they enter the competitive global automotive market.

The vision of creating intelligent transportation systems is central to Desay SV's expansion strategy. Smart vehicles are not just changing transportation modalities; they are transforming them into sophisticated mobile terminals. This transformation raises new challenges, particularly in the integration of advanced AI functionalities and ensures that vehicles remain not only technologically robust but also adaptable to future needs.

Furthermore, this expansion aligns seamlessly with both companies' goals to foster innovation and sustainable practices within the global mobility sector. Desay SV aims to generate ongoing value by addressing the dynamic needs of consumers and the automotive industry alike. They’re committed to exploring new collaborative opportunities that extend beyond intelligent driving, potentially venturing into robotics, embodied AI, and other exciting areas that define the future of smart living.

In conclusion, Desay SV's commitment to merging advanced computing technologies with its intelligent driving solutions marks a pivotal moment not just for the company but for the automotive industry at large. As they draw from their successful partnership with NVIDIA, their forthcoming global initiatives promise to reshape how consumers interact with their vehicles, offering an intelligent infrastructure that prioritizes both performance and safety in the era of smart mobility.