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Yogurtland and JVKE Join Forces for a Delectable Red Velvet Treat

In an exciting collaboration, Yogurtland, the renowned self-serve frozen yogurt brand, has announced a partnership with the talented singer-songwriter and record producer JVKE. This collaboration features a special limited-time offering titled "this is what red velvet tastes like", available exclusively from September 1 to October 19, 2025, at participating Yogurtland locations nationwide.

The new flavor is designed to embody the rich and velvety essence of traditional red velvet cake, complemented by exclusive toppings that elevate the dessert experience. Yogurtland will serve this delightful treat in a custom red cup, accompanied by an exclusive branded spoon. To further enhance the experience, the yogurt will be topped with JVKE's Sound Bites—colorful pink and green music note gummies—alongside JVKE's Beat Drops, which are small chocolate chips that add a delightful crunch.

This innovative approach to flavor creation aligns with Yogurtland's mission of crafting unique taste experiences that resonate with their guests. According to Melissa Luna, Sr. Field Marketing Manager at Yogurtland, this collaboration merges the world of music with the joy of indulgent desserts, creating moments of happiness for fans. She remarked, "Just like JVKE connects with his fans through his passion for music, we connect with our guests with flavors that spark delicious memories. 'this is what red velvet tastes like' embodies the vibrant flavor of red velvet while celebrating JVKE's hit music."

To celebrate this collaboration, Yogurtland is also marking National Spoon Day on October 7. On this special day, customers who make a minimum in-store purchase of $12 will receive a Midnight Plum Giant Spoon as a gift, while supplies last. This unique offering is a fun way for fans to engage with the brand and commemorate their experience with the exclusive red velvet yogurt.

Yogurtland is known for its diverse selection of over 200 handcrafted flavors, crafted with real ingredients, allowing for a significant opportunity for personalization in dessert choices. The chain has maintained its position as a leader in the frozen yogurt industry by constantly innovating and enhancing its menu offerings. With more than 220 locations across the U.S. and internationally, Yogurtland aims to create memorable froyo moments for families and fans.

About JVKE

JVKE is not just any artist; he is a multi-platinum musician who has carved a niche in the industry with his distinctive sound. Following the success of his breakout single, "Upside Down", which went viral upon its release in 2020, JVKE has expanded his repertoire with hit tracks that resonate widely. His ability to connect with audiences is reflected in his collaborations with other major artists like Charlie Puth, Nick Jonas, and even international sensations like BTS's Jimin.

His latest album, "this is what ____ feels like", showcases his growth as a musician and has seen monumental success, with songs like "golden hour" reaching top positions on various music charts and accumulating billions of streams worldwide. JVKE’s journey from a budding artist to one of pop music's remarkable figures showcases not just talent but relentless dedication to his craft. His music has transcended beyond regular platforms, embedding its way into popular culture, including appearances across various media and performances at grand events.

The collaboration between Yogurtland and JVKE beautifully intertwines the realms of music and flavor, presenting an opportunity for fans of both the artist and the brand to celebrate their passions. For more details on this mouth-watering collaboration, or to find your nearest Yogurtland location, be sure to visit Yogurtland's website or follow them on their social media platforms.