#Singapore #digital entertainment #Calbee #Community Wars

Community Wars x Calbee Summer Campaign

Exciting news is rolling out for all gamers as Digital Entertainment Asset Pte. Ltd., based in Singapore, announces the imminent launch of their much-anticipated "Summer Kickoff Campaign" for the popular mobile game, Community Wars. Scheduled to kick off on July 29, 2025, this campaign promises a plethora of exciting rewards aimed at engaging new players and enhancing their gaming experience during the ongoing SNACK WARS powered by Calbee collaboration event.

What’s in Store for New Players?

The Summer Kickoff Campaign serves to celebrate new entrants into the Community Wars universe, offering a variety of exciting promotional goodies. Here’s a sneak peek into what players can expect:

1. 50-Gacha Pulls for New Players!

New players who begin their journey with Community Wars during the campaign period from July 29 to August 4, 2025 will receive a generous gift of in-game gems equivalent to 50 gacha pulls! This is a golden opportunity to acquire powerful units and launch yourself ahead in your gaming adventure.

Eligibility:
Everyone who starts playing Community Wars during the campaign period is entitled to this reward.

Expected Distribution:
The gems will be directly deposited into the recipients’ in-game gift boxes in early August 2025.

2. Win an Amazon Gift Card!

In addition to the gem giveaway, participants who join the game during the campaign period and complete a special application can enter a draw to win an Amazon gift card worth ¥1,000! The event will award 100 lucky winners who register through a designated form with their player ID and email address.

Application Period:
July 29, 2025 – August 4, 2025, 9:59 JST.
Here is the application form.

3. SNACK WARS Social Media Contest!

Alongside the above, from July 29, Community Wars will host a special SNS campaign on their official X (formerly Twitter) @CMW_JP_Official, where participants stand a chance to win a year’s supply of Calbee snacks! Details for this exciting campaign will be announced soon, so be sure to follow their official accounts to stay updated.

What is the SNACK WARS Collaboration?

One of the central attractions of this summer campaign features an exhilarating gameplay event called SNACK WARS powered by Calbee. This thrilling event invites six popular Calbee snack brands, including Jagariko, Kappa Ebisen, and others, to form communities that compete for victory in this limited-time in-game event. Each brand is represented by popular VTubers, transforming the competition into a vibrant blend of gaming and beloved personalities!

Meet the VTuber Leaders:

• - Jagariko Community led by Akami Kalubi
• - Kataage Potato Community led by Tenki Pururu
• - Kappa Ebisen Community led by Kinako
• - Jagabee Community led by Tokoko
• - Sapporo Potato Community led by Totomix
• - Pizza Potato Community led by Inukai

Each VTuber leader has a dream they wish to achieve upon winning, and players can support their favorite leaders by cheering them on in the games!

Vibrant Character Voices

The campaign is further energized by a talented voice cast lending their voices to the characters, enriching the community experience:

• - Pizza Wolf Papa (Pizza Potato): Shinnosuke Tachibana
• - Jagau (Jagariko): Tomoaki Maeno
• - Kataageha (Kataage Potato): Mika Kikuchi
• - Kappa Ebikun (Kappa Ebisen): Arthur Lansbury
• - Pota (Jagabee): Michiyo Murase
• - Barbe-kun (Sapporo Potato): Akiko Seri
• - Tsubu-kun (Sapporo Potato): Haruna Kakiage
• - Pizza Wolf Child (Pizza Potato): Harumi Nanba

Campaign Duration

• - Part 1: Ongoing until August 4, 2025, 9:59 JST
• - Part 2: August 5, 2025, 10:00 to August 18, 2025, 9:59 JST

About Community Wars

Community Wars is an innovative tower defense game that uniquely combines player support with real-world aspirations of favorite artists, VTubers, and brands. Players gather medals through gameplay to help their communities win battles, directly influencing the ‘real-world’ activities of their beloved heroes.

Game Details:

• - Title: Community Wars
• - Genre: A new type of tower defense where your support drives dreams into reality!
• - Supported Platforms: iOS/Android
• - Pricing: Free to play, with optional in-game purchases available.
• - Download it here: Community Wars

For more information on the collaboration, check out the dedicated collaboration page here.

Company Information

Digital Entertainment Asset Pte. Ltd. is a global Web3 entertainment company headquartered in Singapore, established in August 2018. The company specializes in developing Play-to-Earn games and operates the PlayMining platform, along with several NFT and game-related initiatives. Co-CEOs Naoto Yoshida and Kozou Yamada lead the team with a depth of experience spanning years in gaming and creative industries.