Chocolate Lovers Get Excited: New Chocolate Milks from Fire Brands and Mars Wrigley!

Chocolate enthusiasts, prepare to indulge in a new creamy treat! Fire Brands has collaborated with Mars Wrigley to introduce an innovative range of chocolate milks that promise to tantalize your taste buds. With the launch of SNICKERS™, TWIX™, and MILKY WAY™ chocolate milks, these beloved candy flavors are now available in a delicious, smooth milk form that is both taste-centric and convenient.

On December 5, 2024, Fire Brands announced the launch, emphasizing a commitment to flavor-first development. Each chocolate milk variant delivers the rich and iconic tastes of these chocolate bars, making them perfect for a quick snack or a delightful beverage. Raz Inserra, the Marketing Director of Fire Brands, stated that these products aim to quench thirst while providing a satisfying indulgence on the go. The chocolate milks boast a 2% reduced fat content and are ultra-pasteurized, ensuring they maintain a long shelf life while being rich in flavor.

What sets these new chocolate milks apart is not just their delightful taste but also their nutritional profile. Each serving contains 15 grams of protein, making it a substantial addition to your diet without sacrificing enjoyment. They are packaged in recyclable 14-ounce HDPE bottles, aligning with consumer preferences for environmentally friendly products. These chocolate milks are set to grace the shelves of both small and large retailers across the nation, so you can easily find them at your local store.

Moreover, the launch follows the successful introduction of SKITTLES™ Drinks earlier in the year, marking a fruitful partnership between Fire Brands and Mars Wrigley. The companies aim to innovate the beverage sector further, proving that snacks can evolve into refreshing drinks that everybody can enjoy.

For those excited to try SNICKERS™, TWIX™, and MILKY WAY™ chocolate milks, visit your nearest grocery store or retailer! Be sure to share your experience on social media using the hashtags #SNICKERSCHOCOLATEMILK, #TWIXCHOCOLATEMILK, and #MILKYWAYCHOCOLATEMILK. Join the conversation amongst fellow chocolate lovers and let them know how you’re enjoying these new beverages.

In conclusion, this collaboration not only highlights the creativity of the beverage industry but also acknowledges consumer demand for novel and flavorful options. With companies like Fire Brands committed to delivering high-quality products, American consumers can look forward to an exciting range of flavors and options that satisfy both hunger and thirst. Stay tuned for more delicious innovations from these two powerhouse brands!

About Fire Brands


Fire Brands is on the forefront of beverage innovation, developing, distributing, and marketing a variety of flavors that aim to meet diverse consumer tastes. The company operates under a 'Flavor First' philosophy, ensuring that quality and taste are never compromised.

About Mars, Incorporated


Mars Incorporated continues to be a leader in the food and confectionery industry, driven by the core belief that businesses should be a force for good. With a commitment to sustainability and quality, Mars aims to create a positive impact in every community it serves, making it a pioneer in ethical business practices in today's evolving market.

Topics Consumer Products & Retail)

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