#United States #Atlanta #Conservation #Loop Tackle #Jim Coates

Loop Tackle's New Leadership and Vision for Conservation

Loop Tackle, a prominent name in the fly-fishing community, is gearing up for an exciting new phase with the recent appointment of Jim Coates as its new CEO. He replaces Gordon Sim, who has served as the company's leader for over a decade and transitions into a new role as Chief Conservation Officer. This executive shift reflects Loop Tackle's commitment to innovation and environmental preservation, key aspects of its identity since the brand's inception.

Cox Enterprises, the parent company that acquired Loop Tackle in late 2024, has been on a strategic mission to invest in sustainable businesses. With a history rooted in fly-fishing, Loop Tackle's principles align closely with Cox's goals of fostering a better future through eco-conscious practices. Chairman and CEO of Cox Enterprises, Alex Taylor, expressed confidence in Coates’ capabilities, highlighting his passion and proven track record in driving innovation.

Jim Coates, who previously held the position of President and COO at Loop Tackle, possesses an impressive background in sales and marketing, having also contributed to creating inspiring living environments through various leadership roles. He expressed excitement about his new role, stating, "I am honored to lead a company with such a profound legacy in environmental respect and outdoor enthusiasm. We will continue to innovate in fly-fishing while steadfastly working to protect our cherished rivers and the wild fish that inhabit them."

Under the stewardship of Gordon Sim, Loop Tackle has made incredible strides, establishing solid ties within the conservation and angling communities. His vision has cultivated a brand synonymous with performance, craftsmanship, and ecological responsibility. In his conservation officer role, Sim will focus on enhancing Loop Tackle's long-term strategies while nurturing emerging leaders in the field.

As Sim notes, "The strength of Loop lies not just in our gear, but in the thriving community that surrounds it. We've built something enduring together, and I am eager to expand our impact on preserving the waters that connect us all." This passionate commitment has seen Loop Tackle grow into a global player, revered for both its innovative products and its dedication to protecting waterways.

Founded in Sweden in 1979, Loop Tackle has spent decades rallying a devoted community of anglers who share a profound appreciation for nature. The brand is known for creating gear that not only enhances wild fishing experiences but also encourages outdoor enthusiasts to become stewards of the environment. This focus on quality and sustainability has contributed to Loop Tackle’s reputation as a leader in performance-oriented gear.

With eyes set on international and domestic growth, Loop Tackle has recently launched its colored Classic reels, signaling ongoing product innovation. As it aspires to expand its reach, the company remains committed to developing groundbreaking new items that resonate with customers, enhancing their interactions with nature.

Cox Enterprises’ acquisition of Loop Tackle highlights its dedication to sustainable practices and innovation. Cox aims to achieve carbon and water neutrality by 2034, continuing its trend of investing in endeavors that promote ecological well-being and community enhancement. This commitment is not only strategic but also reflects Cox's values as it looks to foster positive change through smart investments.

In summary, Loop Tackle is under dynamic leadership as it embarks on a transformative journey driven by innovation and conservation. With Jim Coates at the helm and Gordon Sim focusing on conservation, the brand is poised to make significant strides in both the fly-fishing market and environmental stewardship, enriching the lives of anglers everywhere while protecting the wild places they cherish.