Skydeo Partners with AnalyticsIQ for Enhanced Predictive Audience Solutions

In a significant move set to redefine the marketing landscape, Skydeo, a prominent name in predictive audience data, has unveiled a strategic partnership with AnalyticsIQ, a trailblazer in predictive data innovation. This collaboration promises to enrich the capabilities of the Skydeo Audience Manager (SAM) by integrating AnalyticsIQ's sophisticated consumer data and behavioral insights.

With this new alliance, marketing professionals can expect to gain access to enriched predictive audience segments that facilitate more effective and impactful marketing campaigns. The integration of AnalyticsIQ's proprietary data into SAM empowers marketers to leverage a wealth of insights regarding consumer behaviors, lifestyle preferences, and financial habits. This wealth of data enables marketing teams to effectively optimize their campaigns across various platforms, including social media, mobile applications, CTV (Connected TV), and DSP (Demand-Side Platforms).

Skydeo's COO, Mike Ford, elaborated on the long-standing collaboration between the two companies by stating, "Our partnership with AnalyticsIQ has been evolving for years, focusing on merging high-quality audiences with deterministic mobile data at scale. With the integration of AnalyticsIQ-branded segments within Skydeo Audience Manager, marketers now have access to extensive selections, accelerating their campaign distribution across programmatic, paid social, and video platforms."

This partnership is especially relevant in today's advertising environment, where marketers seek innovative solutions to navigate intensifying competition. Recognizing the importance of ethical data practices, both Skydeo and AnalyticsIQ are committed to ensuring privacy compliance while providing audiences with relevant and personalized experiences.

Anna Brantley, the Chief Revenue Officer at AnalyticsIQ, emphasized the synergy between her organization and Skydeo, stating, "We are excited to broaden our partnership with Skydeo, a firm that shares our commitment to equipping marketers with actionable insights. This integration will empower marketing teams to truly understand and engage with their audiences, representing a significant advancement in data-driven marketing strategies."

Skydeo's Audience Manager platform already stands out as a transformative tool for predictive audience management. With the addition of AnalyticsIQ's extensive data resources, SAM significantly enhances its value proposition. Marketers can tap into over 30,000 audience segments derived from an impressive 1.4 trillion data points, aiding them in making smarter, more informed decisions. The platform's multi-channel activation capabilities and built-in collaboration features streamline the execution of marketing campaigns, ensuring seamless strategies across all consumer touchpoints.

In light of the current advertising landscape's challenges, the integration of Skydeo's advanced predictive analytics with AnalyticsIQ's data intelligence equips SAM users to minimize wasted ad spending and enhance targeting accuracy. This powerful combination fosters the delivery of personalized marketing campaigns that resonate with consumer interests, ultimately driving meaningful engagement and impressive returns on investment (ROI).

About Skydeo

Skydeo is a premier provider of predictive audience segments serving over 6,000 top marketing teams globally. The Skydeo Audience Manager (SAM) offers marketers quick access to over 30,000 audience segments, taking the uncertainty out of identifying ideal customers. By harnessing insights from 1.4 trillion data points encompassing more than 320 million individuals, Skydeo helps marketers identify high-performance audience segments more likely to convert. Additionally, SAM enhances collaboration among brands and agencies, simplifying engagement across various platforms in one comprehensive interface. To learn more, visit skydeo.com.

About AnalyticsIQ

AnalyticsIQ stands at the forefront of people-based marketing data and predictive analytics innovation, dedicated to enhancing outcomes through exceptional data solutions. By blending cognitive psychology with data science, AnalyticsIQ promotes more effective marketing across various channels. Their offerings include PeopleCore and BusinessCore data platforms, enabling B2C and B2B enterprises to understand consumer motivations and behaviors, thereby driving superior marketing results. For further information, please visit analytics-iq.com.