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MARK & LONA Launches 2025 Autumn/Winter FER Collection

The renowned golf apparel brand MARK & LONA, operated by Cube Co., Ltd., has recently unveiled its 2025 Autumn/Winter FER Collection. Designed with the lifestyle of its ambassadors in mind, this new line showcases a unique blend of vintage influences and modern aesthetics.

The “FER COLLECTION” Concept

This season features the “Johnson Collection,” which reinterprets the brand’s iconic Iron Skull motif in a vintage style. Inspired by an imaginary world tour, the designs evoke a sense of nostalgia reminiscent of band T-shirts, while incorporating graphics and material choices influenced by rock culture. The items promise to highlight the individuality of the wearer with bold styles that merge vintage and contemporary visuals uniquely. Drawing inspiration from various music cultures such as heavy metal, rockabilly, and 70s vintage rock, the collection combines fashion with musical expression, offering must-have items that will invigorate any autumn/winter wardrobe.

The First Phase of the Collection

In the first phase of the collection, customers can expect vintage-style prints that reflect the vivid world of rock music, reminiscent of band tees with cult-like logo designs. Eye-catching details like embroidery and jacquard add a visual flair that is sure to attract attention. The designs evoke a biker spirit and street culture, reconstructed with a modern sensibility for impactful styling.

Material choices are also a highlight, featuring smooth, high-quality cotton jersey, breathable TC pique for a comfortable fit, sturdy cotton fabric, and waterproof tarpaulin. This focus on functionality and comfort ensures suitability for a range of activities, from everyday wear to active sessions. Moreover, various accessories such as stylish socks, bucket hats, and tufted tote bags serve as perfect styling accents.

Merging Rock, Sports, and Fashion

The current FER Collection successfully fuses the worlds of rock and sports, as well as vintage and modern influences. Each item is designed to function across various contexts—golfing, outdoor adventures, or casual town outings. With upcoming releases for additional collections slated for September and October of 2025, fashion enthusiasts should definitely keep an eye on what’s coming next.

Special Campaign

As part of the launch campaign, customers who purchase over 30,000 yen on FER products will receive a limited-edition FER original sandal, available while supplies last.

Pricing Overview

• - WOMEN: T-shirt: ¥20,900, Pants: ¥25,400, Towel: ¥8,800
• - MEN: Cap: ¥15,400, Tops: ¥27,500, Pants: ¥26,400

(All prices include tax)

Understanding FER

The FER collection embodies a lifestyle shared between “GOLFERS” who enjoy golf and “SURFERS” who love surfing. The term “FER” denotes a new lifestyle collection meant to bridge these two distinct cultures. The collection offers versatile pieces that suit golf, surfing, and urban living, featuring casual wear with functional accessories, including a dry bag for wet suits and gear. Moreover, uniquely crafted custom wet suits made in Japan have emerged, showcasing supreme quality and performance for both beach and street settings. The FER collection represents a next-gen lifestyle brand for those with a free spirit living in harmony with nature.

Where to Shop

Physical Locations:

• - MARK & LONA Aoyama Store: 5-11-9 Minamiaoyama, Minato-ku, Tokyo 107-0062
• - MARK & LONA Omotesando Hills Store: 4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001
• - MARK & LONA GINZA SIX Store: 6-10-1 Ginza, Chuo-ku, Tokyo 104-0064
• - MARK & LONA Matsuzakaya Nagoya Store: 3-16-1 Sakae, Naka-ku, Nagoya 460-8430
• - MARK & LONA Daimaru Shinsaibashi Store: 1-7-1 Shinsaibashisuji, Chuo-ku, Osaka 542-8501
• - MARK & LONA Hankyu Umeda Store: 8-7 Kakuda-cho, Kita-ku, Osaka 530-8350
• - MARK & LONA Iwataya Fukuoka Store: 2-5-35 Tenjin, Chuo-ku, Fukuoka 810-8680
• - MARK & LONA Daimaru Sapporo Store: 4-7 Kita 5 Jo Nishi, Chuo-ku, Sapporo 060-0005
• - MARK & LONA Yokohama Takashimaya Store (Pop-up Store): 1-6-31 Minamisaiwai, Nishi-ku, Yokohama 220-8601

Online Availability

The MARK & LONA official online store also provides access to the collection.

About MARK & LONA

Founded in 2006 in the U.S., MARK & LONA has redefined the typically conservative world of golf apparel with its innovative concepts and designs under the label “Luxury Golf.” Originally named after its predecessor, the brand changed its name in 2008 amidst a growing collection. Over the years, it has made a name for itself by consistently introducing unique and innovative collections characterized by high-quality materials and functional designs. The brand is also well-regarded for its collaborations across diverse fields, including cosmetics, sweets, and various noteworthy partnerships, ensuring it remains a focal point in both fashion and functional golf apparel. Today, after over 16 years, MARK & LONA continues to captivate audiences with its distinctive presence in the market.

For Inquiries

Cube Co., Ltd.
MARK & LONA PR Department
Email: [email protected]
Phone: 03-6427-0769
Address: Akasaka Tamachi Tower, 2-17-7 Akasaka, Minato-ku, Tokyo