#Hill's Pet Nutrition #ActivBiome+ #Microbiome Science

Hill's Pet Nutrition Leading the Charge in Microbiome Science at VMX 2025

At the upcoming 2025 Veterinary Meeting & Expo (VMX), Hill's Pet Nutrition is poised to make waves with its latest advancements in microbiome science and pet nutrition. Recognized as a leading authority in science-driven pet care, Hill's will unveil new and enhanced products designed to optimize pet health, revolutionizing the veterinary landscape.

A New Era of Veterinary Nutrition

The event will spotlight Hill’s enhanced Prescription Diet and Science Diet products, further showcasing the company’s commitment to advancing the nutritional care of pets. In recent years, the understanding of the microbiome—the community of microorganisms residing in the gut—has grown significantly, leading to shifts in medical practices that prioritize digestive health. Hill's is at the forefront of this movement, leveraging cutting-edge research to incorporate microbiome science into its nutritional offerings.

With the introduction of ActivBiome+ technology, many of Hill's new products aim to harness the beneficial effects of gut health to improve both everyday wellness and clinical outcomes for pets. This technology underscores the company's dedication to continuous research and development, aiming to make a difference in the lives of pets and the efficacy of veterinary care.

Introducing ActivBiome+ Technology

During VMX 2025, Hill’s will feature a variety of products featuring proprietary ActivBiome+ technology, which is designed to support various aspects of pet health:

• - ActivBiome+ Digestion: A blend of prebiotics that activates the gut microbiome for improved digestive health.
• - ActivBiome+ Kidney Defense: Helps reduce harmful waste products by improving gut health.
• - ActivBiome+ Multi-Benefit: This special blend aims to support overall health, targeting digestion, immune function, and organ health.

These innovations are a direct result of comprehensive research, including the analysis of thousands of microbiome samples from pets. The findings have enabled Hill's to create specific nutritional interventions designed to meet the diverse needs of pets, particularly those with multiple health concerns.

Enhanced Products for Diverse Needs

The following highlights some of the key products that Hill's will showcase at VMX 2025:

• - Prescription Diet z/d: This formula is designed to alleviate skin irritation and digestive problems caused by food sensitivities, now enhanced with ActivBiome+ Digestion.
• - Prescription Diet i/d: Tailored for cats, this product supports digestive health and gut activation.
• - New Prescription Diet for Puppies and Kittens: Featuring the same digestive benefits, this formula addresses the unique needs of younger pets.
• - Prescription Diet Multi-Organ: Created for pets with conflicting nutritional requirements, this diet considers comprehensive wellness.
• - Prescription Diet Brain Care + j/d: Developed for pets experiencing cognitive dysfunction and mobility issues, providing therapeutic support for aging pets.

In addition to focused diets, Hill’s is also enhancing its Science Diet range with the inclusion of ActivBiome+ technology across its lifestage dry foods. This aligns with the goal of supporting lifelong vitality through balanced nutrition and scientifically proven antioxidants.

Commitment to Veterinary Education and Community

Recognizing the integral role veterinarians play in pet health, Hill's is equally invested in the education of veterinary professionals. At VMX, the company will host sessions to share insights on nutrition while collaborating with initiatives aimed at enhancing diversity and inclusion within the veterinary field. The ongoing support of organizations such as the Diversify Veterinary Medicine Coalition reflects Hill’s commitment to fostering an inclusive environment in veterinary medicine.

Moreover, Hill's will be celebrated at the VMX 2025 with a grand prize at the 2024 VETTY Awards ceremony, recognizing their impactful