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Authentic Brands Partners with K9 Wear to Introduce Izod Pet Collection

In an exciting development for pet lovers and fashion aficionados alike, Authentic Brands Group (ABG) has officially partnered with K9 Wear, a leading name in pet fashion, to launch a new collection under the Izod brand. This partnership highlights the growing trend of incorporating pets into fashion, providing them with stylish and functional items that pet owners will adore.

The upcoming Izod Pet Collection will feature a diverse range of apparel and accessories designed for both dogs and cats. This collection aims to blend functionality with a touch of elegance, including fashionable harnesses, colorful bandanas, raincoats that are both weatherproof and stylish, and durable collars and leashes. The creative mind behind these fashionable pieces is none other than K9 Wear's Creative Director, Jeffrey Banks, a renowned fashion designer recognized with prestigious awards such as the Coty Award and CFDA Award.

Jean Fei, Senior Vice President of Active and Classic Brands - Lifestyle at Authentic, stated, "The launch of the Izod pet collection reflects our ongoing mission to engage new markets while staying true to the classic style that Izod is known for. Partnering with K9 Wear allows us to extend our commitment to quality and design to the world of pet products. We are thrilled to present this unique line for pet lovers everywhere."

K9 Wear is particularly noted for its innovative designs and use of high-quality materials. Their dog harnesses, recognized for their military-grade breathable mesh, demonstrate the brand's commitment to both comfort and safety. The components of this new product line have been meticulously tested across various dog breeds and sizes, ensuring a perfect fit and comfort while also allowing pets to express their unique personalities.

Frank Cammarata, CEO of K9 Wear, expressed his enthusiasm about the partnership, saying, "We are excited to collaborate with Authentic for the Izod line. By merging our extensive experience in pet fashion with Authentic's vast global reach, we can introduce fresh and accessible pet products to the market. We look forward to achieving great success with this new venture."

The Izod Pet Collection is set to launch in early Spring 2025, with retail prices ranging from $27 for collars to $65 for raincoats. Customers will be able to find these fashionable items at various department stores, specialty retailers, and online platforms, making trendy pet fashion available for all pet owners.

K9 Wear's product lineup is revolutionary in the pet fashion industry, showcasing the world’s first interchangeable apparel harness. This harness serves as the foundation to which various outfits can easily be attached, merging dog safety with style. Jeffrey Banks, with his background designing for iconic brands like Calvin Klein and Ralph Lauren, ensures that the products encompass vibrant colors, chic details, and contemporary aesthetics.

The partnership between Authentic Brands Group and K9 Wear represents a significant step forward in the pet fashion sector, promising unique offerings that combine authentic brand heritage with modern design. This collection is not merely about keeping pets looking good; it also embodies a lifestyle choice for pet owners who want to express their fashion sense through their furry friends. Stay tuned for the launch of the Izod Pet Collection and give your pets the stylish looks they deserve!

About K9 Wear

K9 Wear is committed to creating stylish, high-quality pet products designed to elevate the pet wearing experience. They have collaborated with several notable fashion brands such as Tommy Bahama and Natori, ensuring that their designs meet both aesthetic and practical needs. For further information about K9 Wear and its innovative products, visit their official website at www.k9wear.com.

About Authentic Brands Group

Authentic Brands Group is a global powerhouse that integrates brand management with licensing and marketing solutions, continually working to unlock the value of its extensive portfolio. With an impressive array of brands and generating more than $32 billion in annual retail sales, the company connects classic brands with best-in-class partners to provide exceptional value in the marketplace. Authentic's extensive portfolio includes well-known brands such as Marilyn Monroe, Elvis Presley, and Reebok, showcasing its influence across various industries.