#Japan #Tokyo #Japanese Craftsmanship #BasShu #Wool Blanket

BasShu: Merging Tradition with Modernity in Wool Blankets

The Japanese lifestyle brand BasShu has made waves in the craftsmanship industry with the release of its latest wool blanket collection, designed for the winter of 2025. This new series is produced in the renowned blanket-producing area of Tadaoka, Osaka, emphasizing a commitment to quality and heritage that reflects Japan's rich culture.

Craftsmanship Beyond Borders

BasShu's blankets are born from a philosophy that goes beyond mere Made in Japan. The brand emphasizes transparency in its production processes, showcasing not just where the products are made, but highlighting the skilled artisans involved at every step. From dyeing and weaving to shearing and sewing, each blanket is handled meticulously by Japanese craftsmen, ensuring that every piece carries a story of quality and heritage.

A standout aspect of the production process is the use of rare Jacquard weaving machines, which can only produce about ten blankets per day. The artisanal approach is complemented by the thoughtful brushing techniques applied to the wool, personalized for both climate and material properties, giving these blankets a warmth and uniqueness that industrial products cannot replicate.

Unique Designs and Patterns

The new collection features four distinct designs, all rooted in BasShu's signature native patterns and geometric aesthetics. Drawing inspiration from their vintage archives, the designs include calming BLUE, a vibrant and festive CAMEL, a classic and elegant BROWN, and a bold, artful BLACK. These colors are not only pleasing to the eye but also designed to enhance interior spaces, making these blankets perfect for draping over sofas and beds, instantly elevating the room’s ambiance.

A Vision for the Future

With a mission to create everyday products that can compete on the world stage, BasShu aims to continue the legacy of Japanese craftsmanship while innovating through design. The brand focuses on value creation, ensuring that its offerings are not just functional, but also carry an artistic essence that resonates with consumers. As they move forward, BasShu remains committed to exporting these cherished tools for living, balancing artistry and practicality.

Product Information

• - Product Name: NEW Wool Blanket (4 designs available)
• - Price: ¥25,300 (including tax)
• - Dimensions: Approximately 140cm x 180cm
• - Material: 100% Wool (Made in Japan)

For more information, visit the product page: BasShu Wool Blanket and the brand site: BasShu.

Retail Location

BasShu TOKYO STORE

• - Address: 2-21-12, Ebisu Minami, Shibuya-ku, Tokyo 150-0022
• - Operating Hours: 12:00 PM - 6:00 PM
• - Closed on Saturdays, Sundays, and holidays
• - Phone Number: 03-6421-2824
• - Note: A reserved parking lot is not available.

About BasShu

BasShu, rooted in Banshu weaving traditions, seamlessly integrates American vintage sensibilities to create an interior brand that produces products like IGUSA rugs and original quilts. Each item is designed to gain character and richness over time, adding texture and narrative to everyday life.