Meiji Launches Unique Gummy Based on Essel Super Cup Vanilla Flavor

Meiji's New Gummy Delight

In an exciting development for candy lovers, Meiji, a leading name in the confectionery market, is set to launch a new gummy that perfectly captures the flavor of its iconic "Essel Super Cup Ultra Vanilla" ice cream. This unique snack, weighing 40g, will hit the shelves of convenience stores and station kiosks across Japan on February 3, 2026.

The gummy's launch comes on the heels of a significant response on social media, with over 1,000 likes received through a survey on Meiji's official X account. Fans expressed a strong desire for a gummy version of this beloved ice cream, prompting the company's decision to develop this innovative product.

Crafting the Perfect Gummy

The "Essel Super Cup Vanilla Gummy" promises to deliver an authentic flavor that mirrors the richness of the ice cream itself. Each bite will evoke the creamy taste and creamy mouthfeel associated with the original treat, making it a delightful alternative for those wanting to enjoy the essence of ice cream on-the-go. The gummy is crafted in an adorable cup shape, reminiscent of a miniature ice cream cup, adding to its visual appeal and fun factor.

Unique Features

1. SNS Feedback Led to Development: The gummy was conceptualized following enthusiastic feedback from fans, demonstrating the growing interaction between consumers and brands.
2. Rich and Creamy Flavor: With a focus on faithfully replicating the taste, the gummy promises a delightfully rich flavor experience.
3. Adorable Cup Shape: Designed to resemble the actual ice cream cups, the gummy's presentation adds an extra layer of enjoyment—perfect for sharing on social media!
4. Distinct Texture: Unlike traditional candies, this gummy offers a unique chewy texture that sets it apart, delivering a satisfying bite that complements its rich flavor.

The Impact of the Gummy Market

The gummy candy market has been experiencing rapid growth. As of 2024, the market is projected to reach a substantial size of 113.8 billion yen, increasing by approximately 1.8 times over the past three years. This rise indicates a burgeoning consumer interest in gummy products, particularly among younger demographics, who are continually searching for novel snack experiences.

Investing in Joy and Health

With the introduction of this exciting new product, Meiji aims to enhance the world of delicious snacks and contribute to consumers’ overall well-being. The "Essel Super Cup Vanilla Gummy" aligns with the company's mission to deliver happiness through tasty treats while promoting healthy choices.

As we anticipate its launch, it will be interesting to see how this gummy will not only capture the hearts of current fans of the Super Cup but also attract a new generation of candy enthusiasts. The integration of beloved flavors into unique formats such as this gummy is a testament to Meiji's innovative spirit and its commitment to meet the evolving preferences of today’s consumers. Keep an eye out for this delightful treat come February 2026!