#Japan #User Experience #Minato-ku, Tokyo #iRidge #Membership Coupons

Understanding Modern Consumer Engagement

In today’s digital age, mobile applications for membership cards and coupons have largely replaced traditional paper-based options. Iridge, a company dedicated to enhancing business through application development, is hosting an insightful online seminar titled "Optimizing Customer Touchpoints Through Memberships and Coupons" on August 26 and August 29, 2025.

The Rise of Digital Memberships and Coupons

With the proliferation of smartphones, the integration of membership cards and coupons into consumer shopping experiences is becoming more ubiquitous. These digital tools offer convenience and added value, making them critical touchpoints for engaging with customers. It's increasingly common for consumers to expect seamless access to discounts and rewards through their mobile devices.

However, a significant challenge persists: about 80% of consumers express difficulties with app usability, citing frustrations with user experience (UX). Despite the availability of such applications, many are underutilized. Research indicates that consumers tend to use coupons that arrive passively rather than actively searching for them, which emphasizes the importance of strategic app engagement and optimal timing in coupon delivery.

Seminar Insights

The upcoming webinar will draw on the latest research conducted by Iridge to delve deeper into consumer behaviors and usage patterns related to app membership and coupons. Participants will gain valuable insights into how to create apps that not only attract but also retain users, leading to enhanced customer engagement.

Key Discussion Points:

• - Current Trends: Analyze user data to understand the current landscape of consumer interactions with membership cards and coupons.
• - UX Pitfalls: Identify and navigate common UX issues that lead to app underperformance. Strategies for improvement will be outlined.
• - Case Studies: Real-life examples will illustrate how UX improvements can be effectively implemented.

Event Logistics

This free, online seminar will occur on Zoom, with two sessions designed to accommodate a range of schedules. The first session is set for August 26, 2025, from 16:00 to 16:45, while a second session will follow on August 29, 2025, from 12:10 to 12:55, which will also be available for archive viewing.

Who Should Attend?

This seminar is ideal for those looking to:

• - Stay updated on the latest trends in app-based services.
• - Address issues related to underutilized membership and coupon features in their apps.
• - Gain real-world data insights for UX improvement.
• - Consider app replacements or UX enhancements.
• - Expand membership and foster customer loyalty.

Featured Speaker

The session will be presented by Tsukasa Ito, a group leader from the App Business Division at Iridge. With a background in franchise management and several years of experience in IT ventures, he leads strategic initiatives in the retail and distribution sectors, collaborating with prominent brands such as FamilyMart and major oil companies.

About Iridge

Iridge specializes in providing support for app businesses and business production, focusing on areas such as retail tech, fintech, and operational assistance. The company has a stellar reputation for its app development capabilities, boasting over 100 million monthly active users across its applications. Their flagship product, APPBOX, allows for comprehensive app management from development to marketing.

To participate in this free seminar, register at Iridge Registration and take the first step toward enhancing your app's user experience and customer engagement strategies.