#United States #Columbus #Travis Kelce #Garage Beer #Durational Capital

Garage Beer Announces Strategic Growth Investment

Garage Beer, recognized as one of the fastest expanding independent beer brands in the United States, today unveiled a significant strategic investment from Durational Capital Management, LP. This investment will serve as a catalyst for Garage Beer’s ambitious expansion plans, allowing the company to enhance its marketing, boost its sales force, and deepen relationships within the distribution and retail spheres.

As part of this investment, Durational Capital will secure a substantial share in Garage Beer, joining the ranks of existing owners who include notable figures Travis and Jason Kelce, along with Andy Sauer. The company has also expanded its board with the addition of industry veterans Bill Hackett, former President of Constellation Brands' Beer Division, and Rich Pascucci, ex-Chief Growth Officer of Pabst Blue Ribbon.

In an announcement reflecting Garage Beer’s vision, CEO Andy Sauer stated, “Our aim is straightforward: to create a domestic light beer that resonates with everyone.” Over the previous year, Garage Beer has reported a staggering 400% increase in sales volume and a nationwide expansion, positioning itself as one of the most vibrant beer brands in the market. “This partnership with Durational reinforces our achievements so far and is pivotal for our future growth, enabling us to introduce Garage Beer to a broader audience,” Sauer added.

The Kelce brothers, involved in the operational side of the brand, expressed their passion for Garage Beer and how it encapsulates their values and love for a quality product. They emphasized that the brand thrives on creativity, offering a fun, uncomplicated approach in an industry often filled with pretentiousness. “We put our all into embracing ideas that may seem outlandish, but those ideas ignite the joy we feel for what we do,” they stated.

Durational’s Managing Partner, Eric Soboka, commented on this partnership, highlighting how Garage Beer is shaking up the premium light beer segment with its genuine quality appeal. He, alongside Partner Patrick Khayat, outlined their excitement about nurturing Garage Beer’s growth trajectory and enhancing industry partnerships with the expertise that new board members will bring.

To support this transition, financial advisory is being provided by Centerview Partners LLC, while Sidley Austin LLP will serve as legal advisors for Garage Beer. On the other end, Davis Polk & Wardwell LLP is guiding Durational Capital in legal matters.

About Garage Beer

Garage Beer is celebrated for its exceptional quality and refreshing taste, offering a no-nonsense, light lager that boasts a 4% ABV while remaining low in calories and carbs. It is available in two fan-favorite variants: Classic and Lime, designed for those who cherish uncomplicated moments with good beer.

About Durational Capital Management, LP

Founded in 2017 and headquartered in New York, Durational Capital Management specializes in investing in high-quality consumer brands. They prioritize long-term value creation through strategic partnerships with management teams, focusing on operational enhancements.

For more details, or to locate Garage Beer, visit their website at www.drinkgaragebeer.com and follow them on social media channels like Instagram and X.