Deep Insights into Pricing Strategies in the Hospitality Industry

Analyzing Pricing Strategies in the Hospitality Sector

Dynamic Plus Inc., headquartered in Shinjuku, Tokyo, provides the revenue management system 'D+' for hotels and accommodation facilities. Recently, they conducted a comprehensive survey focusing on pricing strategies within the hospitality and travel sectors. The findings illuminate crucial challenges faced by many organizations, particularly concerning the time required for pricing decisions and the frequency of price adjustments.

Key Findings of the Survey

The survey revealed a stark contrast in how much time different organizations allocate to price setting and how frequently they adjust their pricing strategies. Approximately 33% of respondents indicated that they spend over 2 hours on pricing decisions, highlighting a considerable operational burden for some organizations. In contrast, 32% reported that they require less than 30 minutes, suggesting that efficient practices exist within the industry.

Moreover, there exists a notable disconnect, as 4% of respondents acknowledged not engaging in any form of pricing strategy, while 12% were uncertain or chose not to answer, indicating a lag in strategic pricing engagement among certain groups.

Pricing Adjustment Frequency

When examining the frequency of price adjustments, the survey highlighted that 39% of respondents regularly modify their prices on a daily or weekly basis, reflecting a proactive approach to pricing. Conversely, a significant 31% reported making adjustments annually or hardly at all, showcasing a polarized approach within the industry. Only 28% of organizations fall into the intermediate category, suggesting a clear divide between businesses that adapt prices frequently and those that seldom change them.

Impact of Different Variables on Pricing Strategies

It's worth noting that while these insights provide a generalized overview of the hospitality sector, variances exist based on organization types (e.g., hotels, inns, vacation rentals) and operational models. The average times for pricing decisions and modification frequencies can vary widely within subcategories, indicating that a nuanced analysis is essential for understanding these dynamics fully.

A detailed report on specific trends related to hotels and accommodations will be published separately. The complete analysis is slated for distribution at the end of October.

Upcoming Online Seminar

In conjunction with the survey, Dynamic Plus will host a free online seminar where results will be discussed, focusing on the current market situation, challenges, and strategic improvement suggestions based on the survey's findings. This seminar aims to inform participants about:

- How to save time spent on daily pricing adjustments and enhance efficiency.
- Current trends in pricing strategies across different facilities.
- AI and data utilization for operational improvements.

Seminar Details

Join us for a thoughtful discussion that allows industry professionals to reflect on the pricing strategies in their organizations.

- Date: October 28, 2025, 15:00-16:00
- Date: November 14, 2025, 16:00-17:00

(Each session will cover the same content, so feel free to attend based on your availability. Spaces are limited.)

Conclusion: Industry Insights and Future Directions

The survey results underline the current realities and challenges facing the hospitality industry regarding pricing strategies. There is significant variability in the time taken for pricing and the frequency of adjustments, influenced by factors like organization type and operating methods. Dynamic Plus is allied with industry players of all types to facilitate a shift towards data-driven, non-guessing pricing strategies through the deployment of the 'D+' revenue management system. The ultimate goal is to enhance sustainable revenue growth while ensuring customer satisfaction and strengthening overall competitiveness in the hospitality sector.

About Dynamic Plus Inc.

Dynamic Plus specializes in providing dynamic pricing systems powered by AI, designed to support revenue growth across diverse sectors, including sports, hospitality, leisure, and short-term rentals. The company's strength lies in its advanced demand forecasting technology and extensive track record of successful implementations, aiming to refine pricing strategies and enhance operational efficiency.