#USA #Saint Louis #natural colors #Marine Blue™ Capri #Sensient Food Colors

Sensient's Innovative Marine Blue™ Capri: A Natural Revolution in Food Colors

In an industry increasingly focused on natural ingredients, Sensient Food Colors has debuted a groundbreaking product that fills a significant void in the food and beverage sector. Marine Blue™ Capri is the long-awaited natural alternative to the synthetic blue color, FD&C Blue 1, catering to manufacturers striving for clean-label formulations amid rising consumer demand for transparency in food items.

The Growing Need for Natural Colors

Naturalness has emerged as a dominant theme in the food and beverage landscape, particularly following the FDA’s recent ruling to prohibit the use of FDC Red 3 in food products starting in 2027. As brands pivot from synthetic to natural food colorings, the absence of a reliable natural blue hue has been glaringly evident. Despite a significant uptick in the incorporation of Blue 1 in beverage launches globally, with over double the number reported in the last five years according to Mintel, many brands have felt hindered by the lack of a stable natural alternative.

Introducing Marine Blue™ Capri

With the unveiling of Marine Blue™ Capri, Sensient is ready to redefine the possibilities within beverage coloring. This innovative product not only delivers a visually stunning bright blue solution for low pH beverages but also holds the key to addressing a wide range of flavor profiles. Its stability against light exposure and minimal precipitation makes it an impressive contender against other blue color strategies.

Marine Blue™ Capri is ideally suited for various applications including carbonated soft drinks, sports drinks, juices, and flavored waters. Furthermore, the product can also enhance the color appeal of mildly acidic salad dressings and condiments, significantly outperforming traditional blue coloring methods derived from spirulina and others.

Benefit from Versatility

What sets Marine Blue™ Capri apart from existing natural color alternatives is its ingenious formulation that allows it to maintain its vibrant hue in acidic conditions. It allows beverage manufacturers to explore flavors such as blueberry, blue raspberry, grape, and kiwi without compromising on visual appeal. This versatility should appeal to developers seeking to create unique and colorful drinks that catch consumers' eyes in a competitive market.

Comparison with Other Colorants

While butterfly pea flower extract and other natural solutions provide exciting options for various pH levels, they often fall short in low pH conditions. For example, butterfly pea flower can turn purple when introduced to more acidic environments, and Huito presents a less bright denim shade. Marine Blue™ Capri, however, offers a consistently striking blue across a wider range of product formulations, finally breaking the barriers that beverage developers have faced for years.

Moving Towards Sustainable Innovation

Sensient’s innovation does not stop here; Marine Blue™ Capri is part of the company's broader Marine Blue™ platform. With a commitment to enhancing the natural color palette, the research and development teams at Sensient are continuously working to push boundaries, ensuring that gaps in the natural color spectrum are filled efficiently. This forward-thinking approach not only benefits manufacturers in meeting evolving regulatory standards but also aligns with consumer trends favoring clean labels and natural ingredients.

As brands increasingly respond to these pressures by seeking cleaner, natural alternatives to traditional synthetic additives, Marine Blue™ Capri emerges as a prime solution. It not only meets current market demands but also sets a precedent for the future of food colors. By harnessing the potential of the spirulina-based Marine Blue™ platforms, Sensient is poised to lead the way toward sustainable and natural color solutions.

Conclusion

In an unpredictable market landscape, Marine Blue™ Capri stands as a testament to Sensient Food Colors’ dedication to innovation and sustainability. It promises to shake up the beverage industry by providing a vibrant, stable natural blue solution that meets both manufacturers' needs and consumers' desire for transparency and health-conscious choices. Brands looking to develop a naturally appealing product now have a powerful ally—Marine Blue™ Capri—to introduce into their portfolios.

For those ready to embark on their next blue project, the potential offered by Marine Blue™ Capri awaits. Contact Sensient Food Colors today to explore how they can help elevate your beverage creations.