Sega Launches Exciting New Project to Celebrate 35th Anniversary of Puyo Puyo

Sega Celebrates Puyo Puyo's 35th Anniversary with Exciting New Projects

As 2026 approaches, Sega announces a momentous occasion—the 35th anniversary of the beloved action puzzle game series, Puyo Puyo. In recognition of this milestone, Sega has kicked off the 'Dairensha!' project, featuring brand new visuals, a logo, and a dedicated teaser site to stir excitement among fans around the globe.

A Celebration of Creativity and Fun

The newly released key visuals and six theme arts will serve as pivotal components in promoting various initiatives throughout the anniversary year. The brand is set to perpetuate a wave of joy as fans can expect an array of innovative projects designed to commemorate the game's rich history and engage the community. With exciting announcements forthcoming related to the Puyo Puyo series, there's a lot to look forward to.

A Special Live Broadcasting Event

One of the highlights of the anniversary celebrations is the live broadcasting event titled "Puyo Day 2026 - Puyo Puyo 35th Anniversary Special." This will take place on February 1, 2026, from 14:30 to 17:00. Viewers can tune in for a host of activities including special segments with esteemed voice actors, updates on the popular game Puyo Puyo!! Quest, and a vibrant supportive community meeting, alongside various performances.

Some of the guest speakers at this event include:

- Hisayoshi Suganuma (Roles: Suketoudara, Gogo-to)
- Misae Sonozaki (Roles: Arle, Klug)
- Tomoko Kaneda (Role: Carbuncle)
- Mitsuna Nagashima (Role: Towa)
- Mizuki Hosoyamada, the General Producer of the Puyo Puyo series.

The event can be streamed live on YouTube, making it accessible to fans across the world.

Engaging Fan Activities Across the Nation

The fun continues with the establishment of a "Puyo Puyo 35th Anniversary POP-UP STORE" starting February 4, 2026. This pop-up shop will make its debut in Yokohama and will be followed by additional locations in Osaka and Shinjuku.

Event Details:

- Yokohama: February 4 - 28, 2026, at Marui City Yokohama.
- Osaka Umeda: February 7 - March 15, 2026, at Kiddy Land Osaka Umeda.
- Shinjuku: March 5 - 22, 2026, at Annivroad by Bushiroad Creative Store.

These pop-up stores will feature exclusive merchandise created for the anniversary celebration, including trading mini acrylic stands and T-shirts, alongside promotional giveaways for attendees who spend over 3,000 yen.

Lucky Draws and Festival Events

In an exciting twist, Sega is also launching its "]Sonic & Puyo Puyo 35th Anniversary" lucky draw in June 2026, available at convenience stores and hobby shops. This draw will include plush toys, acrylic panels, mini character stands, and exclusive stickers to celebrate the partnership of the iconic Sega characters.

Moreover, the event "Soni x Puyo Festival at Hankyu Sanbangai" will take place in Umeda, Osaka, from February 1 to March 31, 2026. The venue will be adorned with themed decorations and photo spots, offering visitors novel opportunities and interactive events, including a thrilling stamp rally and gaming challenges.

The collaboration doesn’t stop here; a special "Oshi no Ko x Puyo Puyo" pop-up shop is set to open in DiverCity Tokyo Plaza from February 4, showcasing a unique blend of artwork alongside merchandise that avid fans would cherish.

The Legacy of Puyo Puyo

Puyo Puyo, which first graced the gaming world over three decades ago, remains a cornerstone in the realm of action puzzle gaming. It initially launched in 1991 on platforms like MSX2 and Famicom Disk System, and promptly became a massive success owing to its simple yet engaging mechanics, and vibrant characters. Over the years, it has transcended generations, becoming a beloved series that spans various platforms, including arcade, console, and mobile devices.

Boasting a recognized status within the e-sports community, facilitated since its approval by JeSU, Puyo Puyo also garners significant attention from professional players, building a competitive and engaging scene.

As Sega prepares to embark on this exciting journey that is “Dairensha!” alongside the Puyo Puyo community, one thing is clear: the joy and excitement brought by Puyo Puyo will continue to resonate for many years to come.

For all the latest announcements, fans are encouraged to visit the official Puyo Puyo portal or subscribe to the Puyo Puyo YouTube channel.