#United States #Research Triangle Park #Lab-Grown Diamonds #Charles Colvard #Ethara Capital

Charles & Colvard Expands Lab-Grown Diamond Offerings

In a significant move to enhance its product portfolio, Charles & Colvard, Ltd. (OTC: CTHR) has announced a strategic partnership with Ethara Capital. This collaboration aims to expand the availability of lab-grown diamonds (LGDs) in both consumer and wholesale markets. The partnership leverages Ethara's expertise and resources, which include over 3,000 diamond-growing machines capable of producing high-quality lab-grown diamonds through Chemical Vapor Deposition (CVD) technology.

Strategic Partnership Details

In June, Ethara Capital entered into a Convertible Secured Note Purchase Agreement with Charles & Colvard. Following this, in September, Ethara converted the first 10% of its note into common equity within the company. As Don O'Connell, President and CEO of Charles & Colvard, highlighted, as consumer demand for lab-grown diamonds rises, this partnership will allow the company to increase its LGD offerings significantly.

The integration of Ethara as a strategic investor provides Charles & Colvard a robust supply chain, allowing faster and more efficient production and distribution of LGDs. O'Connell expressed optimism about the partnership, emphasizing that it positions the company well to tap into the growing trend toward ethical and sustainable jewelry options.

Product Expansion and New Offerings

As part of this partnership, Charles & Colvard plans to enhance its Caydia® lab-grown diamond jewelry lines, introducing new bridal and fashion collections showcased on their official website, charlesandcolvard.com. Additionally, the company will enable approved retailers to order lab-grown diamonds via its B2B platform, charlesandcolvarddirect.com, marking a significant shift in accessibility for jewelry retailers. This platform, launched last year, previously offered Forever One™ and Forever Bright™ moissanite products and will now expand to include a variety of certified and non-certified loose LGDs in diverse shapes and grades.

O'Connell further noted that the goal has always been to provide high-quality, ethically produced gemstones to their partners and customers. By broadening the LGD product range and enhancing the wholesale purchasing experience, they aim to solidify their leadership in the lab-grown jewelry market, offering customers direct access to premium, responsibly made gems.

Future Impacts of the Partnership

Ruten Bhanderi, Managing Partner at Ethara Capital, commented that their investment and collaboration are indicative of their commitment to supporting companies revolutionizing the diamond industry through innovation and vertical integration. Together, they envision elevating Charles & Colvard into a new era characterized by sustainable practices and consumer affordability in the diamond market.

As the demand for lab-grown diamonds grows, Charles & Colvard is poised to play a pivotal role in shaping consumer perceptions and driving awareness of the myriad benefits associated with these ethically sourced stones.

About Charles & Colvard, Ltd.

Founded in 1995 and based in North Carolina’s Research Triangle Park, Charles & Colvard is a pioneer in the lab-grown gemstone market, particularly known for its moissanite creations. With a mission to offer jewelry as ethical as it is stunning, the company utilizes only Made, Not Mined™ gemstones and 100% recycled precious metals, aligning with modern consumers' values towards sustainability and responsibility in their buying choices.

For more details on their offerings, you can visit charlesandcolvard.com.

Conclusion

In conclusion, the partnership between Charles & Colvard and Ethara Capital marks a strategic step towards greater sustainability and accessibility in the diamond jewelry market. By expanding its lab-grown offerings, Charles & Colvard not only promises to meet growing consumer demand but also fortifies its commitment to ethical practices in the jewelry industry.