#Japan #Tokyo #Jaylen Brown #Oakley #Kylian Mbappé

Celebrating a Legacy: Oakley's 50-Year Journey and Vision Ahead

In 2023, Oakley proudly marks its 50th anniversary, a milestone that prompts the brand to unveil an inspiring campaign that not only celebrates its rich legacy but also sets an ambitious tone for the future. The new initiative, titled Artifacts From The Future, aims to project a vision of creative innovation for the next 50 years, leading towards 2075.

Since its inception in 1975 in Southern California, Oakley has been a disruptor in the world of eyewear and sports apparel. With a history steeped in groundbreaking designs like the Eye Jacket and Medusa, Oakley's products transcended mere functionality, becoming cultural icons in their own right. From the podiums of athletic competitions to the everyday lives of users, Oakley's innovations have consistently redefined expectations and inspired enthusiasm across various communities.

The campaign’s centerpiece, Artifacts From The Future, focuses on the brand's ethos of delivering innovative products that resonate with contemporary lifestyles while being versatile enough to influence popular culture. This initiative is not merely a nostalgic look back; it embraces a forward-thinking approach, striving to connect deeply with the evolving identities of its consumers.

Notable athletes from Team Oakley, including Kylian Mbappé, Jaylen Brown, and Trinity Rodman, have been featured in stunning visuals and media content, exemplifying the campaign's innovative spirit. The forthcoming collection includes a stylish line of eyewear and apparel that embody Oakley's essence, merging aesthetic appeal with superior functionality.

A Closer Look at the Collection

Within the new eyewear collection, Oakley introduces the Plantaris model, an embodiment of modern culture that draws inspiration from the intricacies of the natural world. The design mimics the agility of a leaping frog through its flexible silicone rear stem, reflecting Oakley's trademark of merging form and function. Furthermore, the collection will showcase fresh iterations of the Lateralis and Masseter, styles that pay homage to the brand’s inventive history while looking forward into future possibilities.

The SS25 Reserve Apparel Collection, designed with the next generation of explorers in mind, embodies adventurous spirit through its numerous pockets and bold silhouettes, as demonstrated by NBA star Jaylen Brown. This line integrates captivating graphics with high-tech materials, representing a seamless fusion of functionality and contemporary urban aesthetics. Each item showcases unique identities while maintaining a robust connection to Oakley’s storied legacy.

Engage with the Future: VR Experience and Campaign Launch

Launching on May 16, 2023, on Oakley’s official online store and select Oakley retail locations, the Artifacts From The Future campaign invites fans to engage with an immersive VR experience available at limited locations. In Japan, this exclusive VR opportunity will occur from mid-May to early September at three flagship stores located in Shibuya, Harajuku, and Osaka's Shinsaibashi. Additionally, patrons will receive a unique sticker for early engagement.

The campaign will also feature outdoor advertising in key areas like Shinjuku, Shibuya, and Omotesando, utilizing 3D visuals to attract attention and spark curiosity about Oakley's innovative journey.

As Oakley steps into this new chapter, it reinforces its commitment to pushing boundaries in product design and fashion. The ambitions laid out in the Artifacts From The Future campaign resonate with a diverse audience, inspiring both seasoned fans and newcomers alike to embrace a bolder, more innovative future.

Through collaborations with renowned athletes such as Alexia Putellas and Kylian Mbappé, unique signature versions of the eyewear and apparel are set to further support and celebrate individuality in style.

In the words of Vice President of Brand Soul & Creative, Brian Takumi, “Artifacts From The Future exemplifies our vision to cherish the past while pursuing designs that speak to the future. Oakley has always challenged the norms, setting new paradigms with our creations.”

With futuristic styles and groundbreaking capabilities, Oakley’s campaign is not just about celebrating the past, but about heralding an age filled with inspiration, innovation, and transformation. Tune in to the upcoming releases and prepare to be part of the next adventure in the world of Oakley.