KING'S HAWAIIAN Makes Its Debut at ALOHA TOKYO 2025 Festival

ALOHA TOKYO 2025: The Debut of KING'S HAWAIIAN

In a significant milestone for both KING'S HAWAIIAN and its fans, King’s Hawaiian Holding Co, Inc. is set to launch its offerings in Japan for the first time during the ALOHA TOKYO 2025 festival. Originating from Hawaii in 1950, the brand will be a special sponsor of this exciting event held at Ebisu Garden Place from May 30 to June 1, 2025.

This inaugural appearance promises to be memorable, featuring a food truck that serves three unique sliders crafted with the renowned original Hawaiian sweet rolls. Attendees can enjoy the "Cheeseburger Slider," "LA Baseball Slider (Pulled Pork Slider)," and the delicious "Fruit Sandwich Slider", with about 4,000 servings expected to be sold throughout the event, indicating a robust demand among festivalgoers.

A Sweet Encounter with Hawaiian Delicacies

One of the standout features of KING'S HAWAIIAN's Hawaiian sweet rolls is their signature fluffy texture and mild sweetness, a result of a time-honored recipe that has remained unchanged since the brand's inception. These sliders have garnered immense popularity, especially among women, leading to daily sellouts and feedback like: "The collaboration of the bread's sweetness and the savory meat was fantastic," from a customer in her 30s. The sliders encapsulate the distinct allure of Hawaiian sweet rolls, engaging the senses with each bite.

Moreover, the event offered original merchandise, including T-shirts featuring the KING'S HAWAIIAN logo, caps, and bags, allowing fans to take home pieces of the Hawaiian spirit.

Nostalgic Flavors and Community Engagement

A survey conducted during the event reflected nostalgia among guests, with comments such as: "I used to enjoy this flavor often when I lived in America. I’m thrilled to be able to find it easily in Japan now." This sentiment underlines KING'S HAWAIIAN's mission to become a beloved brand that resonates with 'Ohana' (family) worldwide, marking the beginning of a broader spread of its Hawaiian sweetness in Japan.

Culinary Showcase with Miki Mama

An exciting highlight of the festival took place on June 1st, featuring a live cooking show titled "KING'S HAWAIIAN Aloha Kitchen with Miki Mama." Hosted by the well-known home cooking expert Miki Mama, the session introduced an original recipe utilizing the sweet rolls. Miki Mama showcased her unique "Pork Meatball Slider" recipe, emphasizing quick and easy home-cooked meal prep, a concept that resonates with many busy families.

About Miki Mama

Miki Mama, born on February 18, 1980, is famous for her blog "Miki Mama's Daily Home Cooking," which features economical meal ideas averaging 6000 yen a week. Her insights have drawn over 700,000 views daily and secured her a spot in the recipe blog hall of fame. Miki's engaging and visually appealing content especially resonates with young mothers, and her contributions as a recipe author have resulted in a staggering 2.5 million copies sold across her publications. Her popularity spans TV appearances and magazines, making her a household name for those seeking delightful yet budget-friendly culinary inspiration.

ALOHA TOKYO 2025 Overview

- Venue: Tokyo, Ebisu Garden Place, 4-20 Ebisu, Shibuya
- Dates: May 30 (Friday) - June 1 (Sunday), 10:00 AM - 8:00 PM
- Admission: Free
- Organizer: ALOHA TOKYO Executive Committee
- Special Sponsors: KING’S HAWAIIAN, Hawaiian Airlines
- Supporting Sponsors: H.I.S, Outrigger Resorts & Hotels, Cirque du Soleil, Mannan Life, Disney's Lilo & Stitch, Sapporo Beer, FLEXFIT
- Government Support: Shibuya City and Shibuya City Tourism Association
- Additional Collaborators: Ebisu Garden Place, Ebisu Beer Slope Commerce Association, Ebisu Newspaper, BLUE NOTE PLACE, Aloha Laboratory, TURTLE ECHOES, POOL SIDE (Titles are abbreviated)
- Event Management: FIELD MANAGEMENT EXPAND Co., Ltd.
- Website: ALOHA TOKYO 2025

Discover KING’S HAWAIIAN

Since its founding in Hilo, Hawaii in 1950, KING’S HAWAIIAN remains committed to producing original Hawaiian sweet rolls using traditional recipes and quality ingredients. The brand embodies the essence of the "Aloha Spirit," creating delightful bread that is cherished by families around the world.