#United States #Wyndham Hotels #Kissimmee #Dazzler Select #Magic Moment Resort

Boutique Style Meets Budget-Friendly Comfort

Wyndham Hotels & Resorts has made a significant move in the hotel industry by launching its new franchise brand, Dazzler Select by Wyndham. This innovative initiative is tailored for independent hotel owners operating in the economy lifestyle market, providing them the opportunity to offer a boutique hotel experience while benefiting from the extensive resources and support of one of the largest hotel franchisers in the world.

The Beginning of Dazzler Select

The debut of Dazzler Select kicks off with the transformation of the Magic Moment Resort & Kids Club, located in Kissimmee, Florida. This award-winning family-friendly hotel is celebrated for its playful ambiance and thoughtful amenities designed specifically for guests of all ages. Recognized by TripAdvisor as the number one family-oriented hotel in the area, it features immersive themed accommodations and interactive play areas that set it apart from its competition.

This new brand extension allows owners to retain their hotel’s unique character while leveraging Wyndham's vast scale. Benefits include access to the renowned Wyndham Rewards® loyalty program, global distribution networks, and advanced marketing tools, alongside dedicated operational support.

A Perfect Fit for Independent Hoteliers

With over 16,000 independent economy hotels operating in the United States, most of which are locally owned, the launch of Dazzler Select addresses a significant gap in the market. Historically, independent hoteliers in the economy sector often struggled without the support found in higher-end properties. Geoff Ballotti, the President, and CEO of Wyndham Hotels and Resorts, emphasizes the importance of this new offering: "Dazzler Select gives owners the freedom to preserve their hotel’s character while harnessing the scale and resources we provide. It’s an exciting opportunity for independent operators who have long been at the heart of experiential travel."

The Magic Moment Resort is an excellent example of how Dazzler Select aims to elevate the hotelier experience. Co-owned by entrepreneurs Ariel Tomat and Carina Radonich, this resort depicts creativity blended seamlessly with comfort, making it a fitting addition to the Dazzler family. Wyndham has already signed agreements for two more hotels under the Dazzler Select brand and is engaged in discussions for over 25 additional properties. The company aims for 50 new openings in the next five years.

Targeting Lifestyle Travelers

Lifestyle travel emerges as a crucial growth driver in the industry, particularly among younger generations like Millennials and Gen Z. These groups prioritize travel and unique experiences over material possessions, averaging five trips per year, a trend that encourages the expansion of brands like Dazzler Select.

Magic Moment Resort emphasizes the essence of memorable hospitality. Carina Radonich notes, "What makes Magic Moment exceptional is the dedication we put into every detail, creating unforgettable experiences for our guests. Partnering with Dazzler Select allows us to amplify our voice while ensuring we remain true to our roots. This collaboration is about embracing our independent spirit alongside global strength."

Owner-Friendly Approach

Dazzler Select is founded upon Wyndham's OwnerFirst philosophy, which simplifies the business model for hotel owners. By offering a flat monthly brand fee that eliminates traditional royalty and marketing fees, Wyndham reduces the barriers for independent hotels wanting to join this growing network. This strategy also emphasizes low-cost conversions, preventing the need for expensive renovations and allowing for a streamlined operational process. The program sets accessible high-impact standards, such as complimentary breakfast items and free Wi-Fi for Wyndham Rewards members, ensuring owners deliver quality service without overwhelming costs.

Conclusion

Through the introduction of Dazzler Select, Wyndham Hotels & Resorts aims to redefine the economy lifestyle hotel segment. By offering support systems, loyalty opportunities, and a commitment to preserving the uniqueness of independent hotels, the brand aspires to meet the evolving needs of today’s travelers. To explore franchising opportunities or learn more about Dazzler Select, visit WyndhamDevelopment.com.

Wyndham Hotels & Resorts remains a prominent player in the hospitality sector, operating approximately 8,300 hotels across 100 countries, catering to millions of travelers worldwide. This new brand is set to enhance its portfolio and expand the spectrum of guest experiences available in the ever-changing landscape of travel.