Celebrating Five Years of Hagihara Manufacturing with a Pop-Up Event at Tokyo Station
Hagihara Manufacturing, a renowned name in interior design with a rich history of 134 years, is set to commemorate its five-year anniversary of its direct online shop, "Hagihara Seizosho," by hosting a special pop-up event from July 3rd to July 5th, 2026, at Grandsta Yaesu B1F, directly outside the Starbucks in Tokyo Station. The theme of this event is "Living with Igusa (rush grass)."
The pop-up will only showcase popular igusa products that are typically available online, making it a unique chance for visitors to experience the tactile comfort of igusa products up close. Attendees will have the opportunity to touch, sit upon, and relax with various igusa items, immersing themselves in the soothing qualities of this natural material.
1. Interactive Igusa Product Display
Visitors can experience the luxury of igusa products firsthand, providing a rare opportunity to engage with these items in a physical setting.
2. New Product Launches
- Tatami Seat: A versatile base where users can place their choice of tatami, allowing for a customizable elevated space. Price: ¥9,990 (tax included).
- Hinoki Tatami Bed: Crafted entirely from untreated Japanese hinoki, offering a serene sleeping experience infused with the delightful aroma of hinoki and igusa. Price: ¥25,990 (tax included).
- Nagi Igusa Rug: Handwoven by skilled artisans using igusa from Kumamoto, this beautiful rug showcases a gradient reminiscent of the calm Setouchi sea. Price: ¥24,990 (tax included).
- Ayagawa Igusa Place Mat: Available in six vibrant colors, these mats combine a soft cushioning feel, making them ideal for families with children. Price: ¥2,500 (tax included).
> Note: Products on display may change without prior notice.
3. Domestic Igusa Crafts for Everyday Use
Visitors can purchase practical igusa goods such as igusa pillows, sleeping mats, and slippers sourced from local igusa farmers in Kumamoto.
4. Visitor Incentives
Attendees who participate in a feedback survey at the event will receive a limited-edition "special igusa coaster" as a thank-you gift along with exclusive coupons for the Hagihara Seizosho online store.
> Please note that special gifts will be available while supplies last.
The event aims to bring awareness to a significant issue: the decline in the number of igusa farmers in Japan. Over the past decade, the number has decreased to less than half, exacerbated by the increasing Westernization of homes and rising material costs. The organizers believe it is crucial to keep igusa culture alive and spread its beauty and benefits. This event serves not only as a celebration but as a bridge connecting traditional igusa interior decor with contemporary living.
Through this event, the organizers hope to make igusa accessible even to those without traditional tatami rooms, allowing everyone to appreciate its charm and cultural heritage.
Founded in 1889, Hagihara Manufacturing has established itself as a leader in the production and sales of igusa products, running the Hagihara Seizosho online store since June 2021. The company prides itself on providing products that are both comfortable and suitable for modern living. With a commitment to highlighting the natural beauty and functionality of igusa, they aim to offer customers a chance to discover unique pieces that suit their personal style.
Since its establishment in 1892, Hagihara Corporation has evolved into a diverse home creation company, expanding from igusa manufacturing to a range of interior products. They are dedicated to enhancing the value chain connecting producers with consumers through initiatives like igusa harvesting experiences at their farm in Yaizu, Shizuoka Prefecture.
The pop-up will only showcase popular igusa products that are typically available online, making it a unique chance for visitors to experience the tactile comfort of igusa products up close. Attendees will have the opportunity to touch, sit upon, and relax with various igusa items, immersing themselves in the soothing qualities of this natural material.
Event Highlights
1. Interactive Igusa Product Display
Visitors can experience the luxury of igusa products firsthand, providing a rare opportunity to engage with these items in a physical setting.
2. New Product Launches
- Tatami Seat: A versatile base where users can place their choice of tatami, allowing for a customizable elevated space. Price: ¥9,990 (tax included).
- Hinoki Tatami Bed: Crafted entirely from untreated Japanese hinoki, offering a serene sleeping experience infused with the delightful aroma of hinoki and igusa. Price: ¥25,990 (tax included).
- Nagi Igusa Rug: Handwoven by skilled artisans using igusa from Kumamoto, this beautiful rug showcases a gradient reminiscent of the calm Setouchi sea. Price: ¥24,990 (tax included).
- Ayagawa Igusa Place Mat: Available in six vibrant colors, these mats combine a soft cushioning feel, making them ideal for families with children. Price: ¥2,500 (tax included).
> Note: Products on display may change without prior notice.
3. Domestic Igusa Crafts for Everyday Use
Visitors can purchase practical igusa goods such as igusa pillows, sleeping mats, and slippers sourced from local igusa farmers in Kumamoto.
4. Visitor Incentives
Attendees who participate in a feedback survey at the event will receive a limited-edition "special igusa coaster" as a thank-you gift along with exclusive coupons for the Hagihara Seizosho online store.
> Please note that special gifts will be available while supplies last.
The Importance of Preserving Igusa Culture
The event aims to bring awareness to a significant issue: the decline in the number of igusa farmers in Japan. Over the past decade, the number has decreased to less than half, exacerbated by the increasing Westernization of homes and rising material costs. The organizers believe it is crucial to keep igusa culture alive and spread its beauty and benefits. This event serves not only as a celebration but as a bridge connecting traditional igusa interior decor with contemporary living.
Through this event, the organizers hope to make igusa accessible even to those without traditional tatami rooms, allowing everyone to appreciate its charm and cultural heritage.
Pop-Up Event Details
- - Event Name: Hagihara Manufacturing Pop-Up Event
- - Date: July 3rd (Fri) – July 5th (Sun), 2026
- - Hours: 10:00 AM – 6:00 PM (Note: The first day opens at 12:00 PM)
- - Location: Grandsta Yaesu B1F, in front of Starbucks (Outside the Central Ticket Gate, Yaesu Exit, JR East Tokyo Station)
- - Organizer: Hagihara Corporation
- - Official X Page: Gransta
About Hagihara Seizosho
Founded in 1889, Hagihara Manufacturing has established itself as a leader in the production and sales of igusa products, running the Hagihara Seizosho online store since June 2021. The company prides itself on providing products that are both comfortable and suitable for modern living. With a commitment to highlighting the natural beauty and functionality of igusa, they aim to offer customers a chance to discover unique pieces that suit their personal style.
For more information, visit Hagihara Seizosho and follow them on Instagram.
About Hagihara Corporation
Since its establishment in 1892, Hagihara Corporation has evolved into a diverse home creation company, expanding from igusa manufacturing to a range of interior products. They are dedicated to enhancing the value chain connecting producers with consumers through initiatives like igusa harvesting experiences at their farm in Yaizu, Shizuoka Prefecture.
Topics Consumer Products & Retail）
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