#China #Global Brands #Hisense #Qingdao #BrandZ

Hisense's Remarkable Achievement in Kantar BrandZ Rankings

In a testament to its enduring success, Hisense has achieved a significant milestone by maintaining its position among the top ten global Chinese brands according to the latest Kantar BrandZ rankings for 2025. This marks the ninth consecutive year that the company has made it into this prestigious list, showcasing its unwavering commitment to innovation and excellence in the consumer electronics and home appliance sectors.

Consistent Growth and International Influence

Securing the 8th spot in the rankings, Hisense stands as the highest-ranked TV brand globally, solidifying its role as a pioneer in the consumer technology landscape. The BrandZ rankings evaluate the strength of global Chinese brands through a comprehensive methodology that considers financial performance, consumer perception, brand strength, and international market presence. Hisense’s consistent growth is largely attributed to its long-term investments in local research and development, manufacturing, and marketing across multiple international markets.

With a robust structure comprising 31 R&D centers, 36 industrial parks, and 64 overseas offices worldwide, Hisense has successfully expanded its footprint globally, ensuring its products resonate with diverse consumer bases.

Strategic Marketing and Brand Engagement

A key component of Hisense's brand value proposition is its sports marketing strategy. During the prestigious UEFA EURO 2024™ tournament, the company launched a multifaceted video campaign on YouTube, effectively engaging sports, technology, and home entertainment audiences worldwide. This strategic initiative not only highlighted compelling storytelling but also featured product integrations that captured viewer interest. As a result of these efforts, Hisense received recognition through the YouTube Works Awards China 2025, underscoring its effectiveness in creating culturally relevant content that has international impact.

As the FIFA Club World Cup™ 2025 approaches, Hisense is set to amplify its global sports marketing presence further. From prominent stadium advertising to stunning visual experiences offered through its ULED X and TriChroma Laser display technologies, the brand is marrying technical innovation with a cohesive international marketing strategy. By leveraging cutting-edge product innovations alongside prestigious sports sponsorships, Hisense is establishing a robust global brand-building model.

Research conducted by Ipsos has revealed a remarkable increase in Hisense's brand recognition outside of China, rising from 30% in 2018 to an impressive 56% in 2024. This significant growth highlights the company's expanding reputation and consumer trust in various global markets.

A Dynamic Global Brand

Hisense's placement in the Kantar BrandZ Chinese Global Brand Builders 2025 ranking validates its status as a dynamic international brand that is continuously evolving through innovation, strategic marketing, and meaningful customer relationships worldwide. Founded in 1969, Hisense has emerged as a leading player in the global market for consumer electronics and home appliances, operating in over 160 countries. Specializing in high-end multimedia products and smart IT solutions, Hisense ranks second in global TV sales according to analytics firm Omdia for the years 2022-2024. Furthermore, the company leads in the segment for TVs measuring 100 inches and larger.

As the first official partner for the FIFA Club World Cup 2025™ Hisense remains dedicated to engaging with the sports community to reach audiences worldwide, solidifying its position as a trusted brand for consumers.