#Japan #Digital Marketing #AI Search #Shibuya #LANY

Webinar Alert: Unraveling the New Evaluation Logic of AI Searches

In the evolving landscape of digital marketing, understanding the nuances of AI search algorithms is crucial for brands aiming to enhance their online presence. On January 14, 2026, LANY, a digital marketing support company based in Shibuya, Tokyo, will re-broadcast their highly acclaimed webinar titled "Unpacking the New Evaluation Logic for AI Searches: Insights from a Major Keyword Study."

Background

This event comes after significant demand for insights into AI search dynamics influenced by a comprehensive analysis involving 150,000 keywords. The initial session, held on December 10, 2025, was met with overwhelming positive feedback, prompting LANY to offer this one-time re-broadcast opportunity to delve deeper into the topic.

Why Attend?

The world of AI search is not simply about climbing the SEO rankings. It’s about understanding a unique "evaluation logic" that determines how information is curated and brands are recommended. Surprisingly, even the top-ranking search results may not be seen as credible sources. In fact, 52% of references are ignored, which raises an important question: How can brands ensure they are recognized as valid information sources in AI-driven queries?

This webinar will feature Heisei, a prominent figure from the popular YouTube channel SEO Research Channel, who will explain the mechanics of this new evaluation logic. Participants will gain crucial insights based on the 150,000 keyword study, highlighting the separation between citation and brand recommendation in AI searches.

Event Highlights

• - Session by Heisei from SEO Research Channel: This segment will feature a detailed analysis of the new evaluation logic and its implications for businesses in the AI age, discussing the actual usage patterns of AI in search.
• - Insights from LANY's CEO, Keita Takeuchi: Following Heisei's presentation, Mr. Takeuchi will discuss practical business strategies. He will share actionable frameworks, such as the LLMO strategy designed to bridge the gap from citation to brand recommendation and address priorities in implementing these strategies. He will also introduce new KPIs specifically tailored to measure success in the era of AI.

Logistics

• - Date and Time: January 14, 2026, from 1:00 PM to 2:00 PM (JST)
• - Participation Fee: Free
• - Capacity: 500 participants
• - Registration Deadline: 12:59 PM on January 14, 2026

How to Register

To attend, please fill out the application form linked here: LANY Webinar Registration. Ensure you provide all necessary details. If the registration exceeds the maximum capacity, a lottery system will be employed, and notifications will be sent out by 12 PM on the business day before the event.

Participants will receive further instructions and the access link via email.

Important Notes

• - Recording of the webinar is prohibited.
• - Registrations from competing companies will be declined to maintain the integrity of the content.

About LANY

LANY is committed to fostering growth for companies through comprehensive digital marketing and recruitment support services. Our approach integrates strategic planning with hands-on execution, ensuring sustainable business growth aligned with the client's goals.

For more details about our services, visit LANY Official Site.

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