#Japan #Coca-Cola #Kanagawa #Feel SHONAN

Coca-Cola's Commitment to Kanagawa Tourism

Coca-Cola Bottlers Japan, headquartered in Minato, Tokyo, has taken a remarkable step to support tourism in Kanagawa Prefecture. As part of its collaboration with Kanagawa, the company has pledged a significant donation of ¥1,155,593, derived from the sales of its popular products, Coca-Cola and Coca-Cola Zero, sold through stores featured on the information site “Feel SHONAN.” The donation is a crucial aspect of the “Kanagawa Sheep Project,” designed to leverage the allure of Kanagawa’s coastline and attract numerous visitors to the region.

On November 19, 2025, company representatives met with Kanagawa Governor Yuji Kuroiwa to ceremonially present the donation amount. This event marks the seventh contribution made by Coca-Cola towards enhancing local tourism initiatives. To date, the total contributions to the project have reached an impressive sum of ¥6,888,492, demonstrating the company’s long-term commitment.

The Kanagawa Sheep Project Explained

The Kanagawa Sheep Project focuses on promoting tourism by highlighting the natural beauty and experiences associated with the region’s ocean. Under the tagline “Feel SHONAN,” the initiative operates various communication platforms, including a dedicated website and social media channels aimed at showcasing the area's potential as a premier travel destination. The project employs ocean tourism as a major attraction, offering breathtaking coastal views and unique experiences for tourists.

The funds raised through Coca-Cola's donations facilitate the continued efforts of the Kanagawa regional tourism associations in broadcasting the area’s tourist appeal and enhancing visitor experiences. The strategic partnership between Coca-Cola and Kanagawa Prefecture exemplifies how businesses can contribute to societal well-being and local economies while promoting their brand value.

Creating Shared Value

Coca-Cola Bottlers Japan emphasizes its corporate mission statement, “Happy Moments, Bottled.” The company is committed to addressing community challenges through the concept of Creating Shared Value (CSV), which integrates business strategies with social impact. By aligning its operations and charitable activities, Coca-Cola actively collaborates with various partners to improve the community's quality of life, demonstrating a model of corporate responsibility.

The donation ceremony, reflecting the enduring partnership between Coca-Cola and the Kanagawa region, serves as a beacon of how commercial success can be intertwined with community upliftment. Whether through direct financial contributions or active engagement with local initiatives, the company illustrates that its operations extend far beyond the sales figures, creating a ripple effect of positive change throughout the region.

Concluding Thoughts

Coca-Cola's initiatives showcase the importance of corporate involvement in community development. As they continue to support the Kanagawa Sheep Project, the company sets a standard for other businesses to follow. Encouraging tourism not only benefits the local economy but also enriches the cultural fabric of the entire area. As we watch these efforts unfold, there’s hope for even greater partnerships that enhance the vibrancy of Kanagawa's tourism landscape.

For more information about the Kanagawa Sheep Project, visit the official website: Feel SHONAN

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