#United States #Tampa #Primo Brands #Ken Griffey Jr. #MLB Water

Ken Griffey Jr. Takes the Helm as Baseball's First CEO of H2O

As the excitement of the 2026 Major League Baseball (MLB) season unfolds, Primo Brands, a renowned North American beverage company, has unveiled an innovative partnership through the appointment of baseball legend Ken Griffey Jr. as its first Chief Executive Officer for H2O. This remarkable initiative not only celebrates America's beloved pastime but also emphasizes the critical importance of healthy hydration for players and fans alike.

In a significant move to coincide with the MLB season's commencement, the campaign marks its third consecutive year of collaboration as the Official Water of Major League Baseball. Griffey, a Hall of Fame inductee, now leads an ambitious national campaign showcasing all six of Primo Brands' regional spring water labels, including Arrowhead®, Poland Spring®, and Ice Mountain®—all coming together under one unifying message.

From his new platform, Griffey aims to emphasize healthy hydration as an essential component of baseball culture and community involvement. “Baseball is woven into communities across the country, just as our water brands are. This relaunch with Ken Griffey Jr. as Baseball’s CEO of H2O allows us to deepen our connection with fans by promoting both hydration and a love for the game,” states Kheri Tillman, Chief Marketing Officer of Primo Brands.

The campaign will include a national television advertisement that creatively presents the refreshing taste of Primo's spring water. Throughout the MLB season, fans can expect to see Griffey engaging through various social media platforms, sharing trivia, and even winning prizes, making this an interactive experience for baseball enthusiasts.

Griffey himself reflects on his lifelong relationship with hydration and the game: “Hydration was always fundamental to my success on the field. When I was hydrated, my performance improved. Now, as Baseball's CEO of H2O, I get to spread the message about the importance of hydration to fans and fellow players alike, whether they’re in major leagues or just playing catch in the backyard.”

The ultimate goal of this campaign is to celebrate the joy of baseball and engage audiences in discussions around the importance of hydration. As millions of fans flock to stadiums each summer, Primo Brands seeks to position healthy hydration as a staple of the overall game experience.

Primo Brands, home to a diverse range of well-known beverages, is committed to responsible sourcing and environmental stewardship. The company promotes a portfolio that thrives on convenience and accessibility, providing hydration solutions to consumers through retail operations and direct-to-consumer channels. Their impressive branding encompasses premium offerings alongside enduring favorites like Poland Spring® and Pure Life®, creating an extensive lineup of hydration options tailored to various lifestyles.

Further enriching the baseball experience, Griffey's scheduled appearance during the MLB All-Star Week promises to connect him directly with fans, enhancing excitement surrounding both baseball culture and the hydration campaign. This collaboration underscores how essential hydration is, not just for athletic performance, but also for fan engagement and satisfaction.

As this partnership evolves, both Ken Griffey Jr. and Primo Brands aim to articulate a narrative that intertwines sporting enjoyment with the simplicity and necessity of proper hydration. As the season heats up, baseball lovers can look forward to celebrating both their favorite game and the refreshing impact of hydration, brought to life through the charisma of one of the sport's greatest ambassadors.

For more information about Primo's initiatives and their partnership with Major League Baseball, check out Primo Brands' official website.