#United States #Los Angeles #Carl's Jr. #Alix Earle #BYOB Promotion

Carl's Jr.® Takes Late-Night Dining to the Next Level with BYOB Promotion

Late-night adventures often leave you with a desire for a satisfying meal, and Carl's Jr.® is stepping up to meet those cravings with its new Build Your Own Bag (BYOB) initiative. Launching on May 14, 2025, this exciting promotion allows customers to create their ideal late-night snack or meal combo at participating locations and through the Carl's Jr. app.

The Build Your Own Bag promotion is designed for night owls who crave delicious food without the hassle of scrolling through lengthy menus. For only $5.99, guests get a 4-piece Chicken Stars along with the choice of a Single Cali Classic Burger or a Spicy Chicken Sandwich, paired with either a small serving of Natural Cut Fries or Onion Rings. This combination is a perfect solution for late-night hunger pangs, offering both flavor and value without compromise.

The Features of the Build Your Own Bag

Customers ordering through the Carl's Jr. My Rewards™ App get access to even more options. Apart from the featured Chicken Stars™ combo, guests can choose from various mouthwatering entrées such as the Single Cheeseburger or Single Jalapeno Burger. The selection of sides extends to Waffle Fries, Fried Zucchini, or even a slice of Chocolate Cake. The wide range of options empowers guests to mix and match, creating the perfect combo that caters to their specific cravings.

As part of the launch, Carl's Jr. recently hosted an exclusive event, Club Carl's, in Los Angeles on May 7. This one-night extravaganza featured social media sensation Alix Earle, who is well-renowned for her late-night fast food runs and exciting culinary exploration. The event transformed into a perfect blend of dynamic music by DJ Disco Lines, engaging entertainment, and, of course, the opportunity for guests to craft personalized Build Your Own Bags.

Alix, known among her followers for her love of late-night cuisine, expressed her enthusiasm about the event and the BYOB promotion: “I’m someone who loves a night out with friends, capped off by the perfect late-night meal, so Club Carl's was the ultimate celebration – blending so many of my favorite things.” Her partnership with Carl's Jr. has a visible history, including collaborative efforts on the Hangover Burger earlier this year.

Why Choose Carl's Jr.?

For over 80 years, Carl's Jr. has been recognized globally for its bold flavors and imaginative burger creations, stemming from its California origins. The launch of the Build Your Own Bag aligns seamlessly with the company’s commitment to offering customers a dynamic and customizable dining experience that aligns well with their desires and expectations, especially during the late-night hours when options can be limited.

Paz Romero, the vice president of brand for Carl's Jr., emphasized the intention behind the initiative, stating, “Whether they need a quick bite after a night out or enjoy a late dinner, our guests want convenience and food that delivers incredible flavor when seeking out a late-night option.” The BYOB program aims to ensure satisfaction without sacrificing quality or taste.

In conclusion, Carl's Jr. stands out not only for its impressive menu selections but also for offering a convenient and satisfying solution for late-night diners. For those who wish to explore their cravings, you can download the Carl's Jr. app to participate in the My Rewards loyalty program and stay updated on exciting promotions.

Connect with Carl's Jr.

To keep up with the latest offerings from Carl's Jr., follow them on social media:

• - Twitter: @CarlsJr
• - Instagram: @carlsjr
• - TikTok: @carlsjrofficial
• - Facebook: Carl's Jr. Facebook Page

About Carl's Jr.

Carl's Jr. operates more than 1,000 restaurants in the U.S. and has an international presence in 24 countries, offering a vast menu that includes charbroiled burgers and tasty chicken tenders. To learn more, visit www.carlsjr.com.

About CKE Restaurants Holdings, Inc.

Headquartered in Franklin, Tennessee, CKE Restaurants Holdings, Inc. oversees the operations of Carl's Jr.® and Hardee's®, two iconic brands known for their innovative menu items. With a footprint extending across domestic and international markets, they operate more than 3,600 restaurants worldwide. For further information, check out CKE's website.