#Japan #Tokyo #Startup M&A #Finance Produce #Katsunari Matsui

New Book Release: A Guide to Startup M&A by Katsunari Matsui

Katsunari Matsui, the co-founder of Finance Produce, has recently announced the pre-order availability of his debut book titled "A Beginner's Guide to Startup M&A for Entrepreneurs." This guide promises to offer insights into the often-overlooked seller's perspective in M&A transactions, marking a unique approach amid a sea of buyer-focused literature in this domain. The book is set to officially launch on July 1, 2026, and is available for pre-order on Amazon. You can check it out here.

The Motivation Behind the Book

Unlike many M&A resources that predominantly focus on the buyer's viewpoint, Matsui's book emphasizes the significance of the seller's perspective. In the dynamic world of startup M&A, post-exit entrepreneurs often continue management roles to spur the growth of their ventures, or they take on new entrepreneurial challenges. This distinct landscape differs greatly from the conventional business succession models or large corporate mergers.

With over 15 years in the field, both as a venture capitalist and a financial advisor, Matsui approached this writing project with a wealth of experience from overseeing more than 100 startup M&A projects. His purpose was to convey the real-world complexities and dynamics that exist within startup M&A to entrepreneurs, CFOs, VCs, and large corporations alike. His hope is that this book will stimulate greater business creation and returns within the industry, thereby encouraging bolder initiatives to emerge from Japan's entrepreneurial ecosystem.

Behind the Scenes of the Publication

For readers interested in the journey leading up to this book's creation, more behind-the-scenes insights are available on his official note, which can be found here.

Overview of the Book's Contents

• - Introduction
• - Chapter 1: Current State of Startup M&A in Japan: 10 Misconceptions and Prejudices
• - Chapter 2: Reasons to Pay Attention to Startup M&A Now
• - Chapter 3: Challenges in Japan's Startup M&A and Pathways to Solutions
• - Chapter 4: The Startup M&A Process from the Seller's Perspective
• - Chapter 5: The Startup M&A Process from the Buyer's Perspective
• - Conclusion

Endorsements

Matsui has received favorable endorsements from several notable figures, including:

• - Tetsuya Isozaki: Author of "Entrepreneur Finance" and General Partner at Femto Partners.
• - Tomofumi Furuhashi: CEO of Andl and founder of SmartCamp.
• - Yuki Yabuuchi: CFO of Enechain and former CFO of Paidy.

Legal Review Support

In the development of this book, legal assistance was provided by:

• - ZeLo Law Firm in Koto, Tokyo.
• - Yasuki Sugita, a partner at the globally recognized law firm Orrick Herrington & Sutcliffe LLP.

About the Author

Katsunari Matsui graduated from Keio University with a degree in law. He has extensive experience in the venture capital sector, including tenures at SBI Investment and the strategic consulting firm Dream Incubator. He subsequently founded Finance Produce, a financial advisory firm dedicated to maximizing value for startups, specializing in both startup M&A and IPOs. Matsui is also a key figure in Japan's startup advisory community, advocating for the need to enhance the scale and quality of startup M&A transactions.

About Finance Produce Co., Ltd.

Finance Produce Co., Ltd. (FiP) is a specialized financial advisory firm focusing on sell-side M&A for startups and solid ventures. By serving the interests of founders, entrepreneurs, and VC shareholders, FiP aims to maximize the benefits of sellers through dedicated advisory services. Founded in May 2021 through an MBO from Dream Incubator, FiP executed its first major move by establishing a partnership with JDSC on the Tokyo Growth Market in June 2022. FiP's commitment lies in promoting healthy M&A practices to benefit its clients. Matsui currently also serves as a director at the Japan M&A Financial Advisory Association.

Location: Tokyo, Minato-ku, Higashiazabu 1-7-3, Dai-Ni Watanabe Building
Company Representative: Katsunari Matsui, CEO, CPA (U.S.)

For more information visit: Website | Official Note | Contact: [email protected]