Coca-Cola Bottlers Japan to Recycle Beverage Containers at the 2025 World Triathlon Yokohama Event

Coca-Cola Bottlers Japan's Sustainability Initiative at the 2025 World Triathlon Yokohama

Coca-Cola Bottlers Japan, led by CEO Karin Dragan, is proud to announce its participation as a Silver Partner for the upcoming 2025 World Triathlon and Paratriathlon Series Yokohama, scheduled for May 17th and 18th, 2025. As part of this elite global sporting event, the company aims to implement a comprehensive recycling initiative focused on the collection and recycling of used beverage containers, specifically PET bottles, as well as disposable cups at water stations.

The upcoming World Triathlon Championship Series (WTCS) serves as a premier event where top athletes from around the globe compete for championship points, ultimately leading towards Olympic qualifications. This highly anticipated event in Yokohama is expected to attract approximately 160 elite athletes and around 1,700 general participants. Additionally, organizers will aim to enhance the event experience with side activities, including the Yokohama Triathlon Festival, held concurrently at the nearby Elephant Nose Park. Last year's event recorded an impressive attendance figure of approximately 490,000 spectators over two days.

Continuing from the achievements of the previous year's event in 2024, Coca-Cola Bottlers Japan will oversee the recycling of used PET bottles through a 'Bottle to Bottle' initiative. Collected PET bottles will undergo various processes such as shredding and washing before being recycled as raw materials. These materials will then be utilized in creating new Coca-Cola products. As a new facet of their sustainability efforts, the company will also introduce the separate collection of paper cups used at hydration stations, which will be repurposed into toilet paper and cardboard.

Coca-Cola Bottlers Japan has identified 'Packaging & Recycling' as a key priority in its commitment to fostering a circular economy. This focus will revolve around two core pillars: the design of lighter containers and enhanced collaboration with partners to facilitate effective recycling. The implementation of the ‘Bottle to Bottle’ program, alongside the recycling of paper cups, reflects the company’s dedication to advancing resource circulation during the WTCS Yokohama.

Event Overview

- Event Name: 2025 World Triathlon and Paratriathlon Series Yokohama
- Dates: May 17th (Saturday) - May 18th (Sunday), 2025

- May 17th: Elite Paratriathlon, Elite
- May 18th: Age Group (Paratriathlon, Standard, Sprint, Relay)

- Location: Special venue around Yamashita Park, Yokohama City (Start/Finish at Yamashita Park)
- Organizer: World Triathlon Series Yokohama Organizing Committee

Previous Event Statistics:

- Total Attendees for the Two-Day Event: 490,000
- Participating Athletes: 1,627 (80 Elite Paratriathlon, 120 Elite, 1,427 Age Group)

Festival Details

- Event Name: Yokohama Triathlon Festival (Hamatora FES)
- Dates: May 17th (Saturday) 9:00 AM - 5:00 PM / May 18th (Sunday) 9:00 AM - 4:30 PM
- Location: Zones A & B, Elephant Nose Park, Kanagawa, Yokohama City
- Organizer: World Triathlon Series Yokohama Organizing Committee
- Activities Include:

- Special stage event ‘Play with Paw Patrol!’ (May 18)
- Demonstration of ‘MEKIMEKI Exercise’ by Renyi Takagi from Momoiro Clover Z (May 18)
- ‘Strider Enjoy Cup World Triathlon YOKOHAMA Stage’ with about 3,600 expected attendees over two days
- Live performance broadcasts, merchandise and PR booths, food stalls, and food trucks
- Participation mementos for age group competitors (T-shirts, event goods, and promotional items from sponsors)

Last year, the Yokohama Triathlon Festival attracted around 56,000 attendees across two days.

Coca-Cola Bottlers Japan remains committed to sustainability and environmental stewardship, ensuring that the 2025 WTCS Yokohama sets a standard for eco-friendly events.