#United States #Salt Lake City #Ecommerce #ZaneRay #Outdoor Retailer

ZaneRay Showcases eCommerce Innovation for Outdoor Brands at Outdoor Retailer 2025

ZaneRay, a premier eCommerce agency under O2 Commerce, is set to take center stage at the upcoming Outdoor Retailer Summer Show held from June 18 to June 20, 2025, in Salt Lake City. This event promises to highlight the latest advancements in eCommerce tailored specifically for outdoor and lifestyle brands, ensuring growth in an ever-competitive market.

With over two decades of experience and an impressive portfolio featuring partnerships with industry giants such as Yeti Cycles, Black Diamond, Patagonia, and Jackson Hole, ZaneRay has firmly established itself as a leader in delivering personalized, high-performance digital commerce experiences that drive conversion.

What to Expect at the Show

One of the standout opportunities at the event will be the chance for journalists and industry insiders to gain insights directly from ZaneRay's CEO, Charles Guimont. Aspiring to foster connections and share knowledge, this engagement will take place on-site at the Salt Palace Convention Center where the Outdoor Retailer Summer Show unfolds.

Additionally, ZaneRay will host a private VIP event on June 19 from 5 PM to 8 PM MST at the Van Ryder Rooftop, located just steps away from the main convention venue. Attendees can indulge in cocktails and gourmet bites while networking with key players in the outdoor and eCommerce sectors. A particularly notable feature of this gathering will be a talk by Chris Springer, Senior Director of E-Commerce at Gozney, who will share his insights on transitioning from a premium direct-to-consumer startup to a formidable global lifestyle brand without losing sight of design and integrity.

Key Innovations and Insights

This year's event promises compelling storylines relevant to the media and industry professionals. Here are some highlights:

• - The Agency Powering the Outdoor Industry: ZaneRay acts as a vital digital partner for top-tier outdoor brands, offering solutions that enhance customer engagement from climbing gear to resort experiences.
• - AI-Powered Personalization for All: Previously a realm dominated by giants like Amazon, personalized shopping experiences are now accessible to brands on platforms like Shopify Plus, allowing real-time offers and tailored content for consumers.
• - Data-Driven Revenue Strategies: ZaneRay specializes in transforming customer insights into actionable strategies, utilizing behavioral data to refine product discovery, optimize checkout processes, and boost customer retention.
• - Scaling Success on Shopify: A compelling case study featuring Gozney demonstrates how multi-regional support, dynamic bundling, and international stores can lead to significant enhancements in conversion rates.
• - Unified Commerce: ZaneRay is at the forefront of integrating both physical and digital retail experiences. Through proactive strategies that automate reorders and alerts based on real-time data, they are redefining customer service standards for loyalty.

The Future of eCommerce in Outdoor Retail

As we edge closer to the show, the anticipation builds around ZaneRay's commitment to driving innovation and growth within the outdoor industry. The intersection of advanced eCommerce solutions and outdoor brands represents a dynamic evolution in how consumers engage with their favourite brands. With its dedication to creating award-winning digital experiences, ZaneRay continues to shape the landscape of eCommerce, proving that strategic partnerships and technological advancements can lead to sustained success.

In summary, the Outdoor Retailer Summer Show is not just about showcasing products but about pioneering the possibilities of eCommerce in enhancing brand success. ZaneRay stands ready to lead this charge, inviting all interested parties to witness the future unfold from June 18-20, 2025.