#Japan #Fashion Accessories #Eyewear Collection #Vivienne Westwood #Sakai City

Vivienne Westwood's 2025 Eyewear Collection: A Statement of Individuality

Vivienne Westwood, a name synonymous with bold fashion statements, is set to launch her new eyewear collection for 2025. Characterized by unique shapes and distinctive motifs, this collection seamlessly integrates individuality into everyday style. The tagline "subtle yet strikingly me" captures the essence of these eyewear pieces that offer a fusion of comfort and character.

Emphasizing the New Individuality

The eyewear shapes embody an innovative edge that refreshingly transforms the wearer's expression. Each design combines playful sophistication with a flattering color palette, turning the mundane into a canvas for one's unique presence. The understated quirkiness of the frames is aimed at not just being worn but being seen, allowing individual personalities to shine through.

Details that Bring the Brand Icon to Life

The collection integrates classic tartan checks and the iconic orb motif into the frames, adding understated accents to a simple design. These details introduce an element of playfulness and elegance to the wearers' expressions, while embodying the brand spirit that adds a touch of glamour to daily life. By wearing these frames, enthusiasts can incorporate Vivienne Westwood's trademark style into their outfits effortlessly.

A Festive Array of Choices

The new collection features eight distinct styles available in 24 variations, priced at ¥26,400 (tax included). Please note that this price applies to the frame only, excluding lens costs, and may vary depending on the retailer. The frames are scheduled to hit stores by the end of September, granting fashion aficionados an exciting opportunity to elevate their eyewear game.

Notably, the collection boasts versatile designs including:

• - Airy Mix Shapes: Featuring soft oval shapes.
• - Easy-to-Wear Crown Pant: Transparent brow lines that enhance the wearer's sophistication.
• - Stylish Boston: Eye-catching polygonal shapes that attract attention.
• - Chic Two Bridge: A mode-inspired take on the classic cat-eye for those who love to stand out.

The Legacy of Vivienne Westwood

Vivienne Westwood herself remains an ageless icon in the world of fashion. Reigning as the “Queen of Punk,” she has sustained her influence through the decades with relentless creativity. In 1976, she led the punk movement, and her debut at major fashion events like the Paris Collection in the 1980s solidified her position in the industry. Her designs often showcased an avant-garde vision that vividly embodies the juxtaposition of traditional British textiles, like her renowned Harris Tweed collection, combined with punk aesthetics.

In her later years, Westwood became an outspoken advocate for environmental issues, and this commitment is evidently reflected in her eyewear collection, continuing her legacy of social awareness in fashion.

Company Overview

The eyewear brand is produced by a leading company in Fukui Prefecture, which holds over 90% market share in eyewear frame manufacturing. They plan and sell eyewear for globally recognized brands, covering 13 different brands in their portfolio. The company provides a blend of fashion with functionality in eyewear, ensuring high-quality products that resonate with fashion enthusiasts.

• - Company Name: Murai Co., Ltd. / Mondotica Japan Co., Ltd.
• - Headquarters: 9-1-1 Fukushima, Sakai Town, Sakai City, Fukui Prefecture
• - CEO: Hideo Ito
• - Business Focus: Planning, selling, and importing/exporting eyewear and fashion glasses.
• - Established: September 1971
• - Website: muraiinc.co.jp
• - Instagram: Murai Instagram

In summary, Vivienne Westwood's 2025 eyewear collection promises to enhance the everyday experience, allowing individuals to express their unique styles through a sophisticated lens.