#Japan #Tokyo #NewDays #Showa 100 #Retro Fair

Experience the Nostalgia: Retro Fair Showa-Hisei at NewDays

In honor of the 100th anniversary of the Showa era, NewDays, operated by East Japan Railway Company Cross Station Retail, invites everyone to attend its special "Retro Fair Showa-Hisei" from September 9 to September 29. This event promises an exciting blend of nostalgia and modernity, featuring more than 80 products inspired by the beloved flavors and brands of the Showa and Heisei periods.

Event Highlights

The Retro Fair aims to showcase long-selling favorites and classic items that have stood the test of time, all presented in the distinct style of the Reiwa era. Attendees can look forward to a variety of delightful options including:

• - Milkshake-flavored chocolate treats
• - Pine candy stick cakes

These unique products offer a taste of the past while being easy to enjoy on the go, perfect for today’s lifestyle.

Campaign Participation and Prizes

During the fair, there’s more than just indulgence in retro snacks! Customers who spend 700 yen or more on eligible items will receive a unique ID printed on their receipt. This ID allows them to enter a draw for exciting retro-themed prizes such as the “ORION 俺たちの青春ラジカセ.” It's a perfect way to bring back memories of youth!

Featured Products

Let’s take a closer look at some of the stars of this event:

• - Yukari Rice Onigiri with Bonito Flakes and Seaweed - Released on September 9, priced at 248 yen. This delightful onigiri offers a fusion of flavors with the refreshing tartness of Yukari rice.
• - Lunch Pack with Morinaga Mami Flavor Cream - Also launched on September 9 for 160 yen, this nostalgic treat mimics the classic tastes of Morinaga’s beloved Mami series.
• - Potato Salad with Nozaki's Corned Beef - Priced at 295 yen and available from September 9, this dish combines beloved flavors from lunchboxes of the past.
• - Pine Candy Stick Cake - A refreshing and moist cake featuring pineapple flavor, also hitting shelves on September 9 for 180 yen.

And there’s more! Delightful steamed buns inspired by popular sweets and classic school lunch items are in store, such as:

• - Blue Apple Mochi Steamed Buns - Available on September 16 for 130 yen.
• - Old-fashioned Omelet Sandwich - Priced at 298 yen, reminiscent of cozy café breakfasts from the past.

Additional Promotions

To maximize the fun, NewDays is offering an exciting promotion through its app. Shoppers who register their Suica or PASMO cards in the NewDays app will earn stamps for purchasing retro fair items. Collecting five stamps will grant a 10% discount coupon for the next visit!

Conclusion

The Retro Fair Showa-Hisei is more than an event; it's a celebration of memory, flavor, and community. It reminds us all of the joy that simple pleasures can bring. Make sure to visit your nearest NewDays or NewDays KIOSK during the event for a chance to indulge in these nostalgic treats and partake in the exciting campaigns. Don’t miss this unique opportunity to celebrate the past while enjoying the present!

For more information, visit the official special site, which opens on September 9: NewDays Retro Fair Site. Mark your calendars, gather your friends and family, and step into a world of cherished memories and delightful discoveries!