#USA #Sarasota #VIP Play #White Hat Gaming #Kambi Group

VIP Play, Inc. Collaborates with White Hat Gaming for U.S. Expansion

In a significant move for the online gambling sector, VIP Play, Inc. (formerly KeyStar Corp.) has selected White Hat Gaming to enhance its geared-up expansion into the U.S. sports betting and iGaming market. This decision aligns with VIP Play's strategic plan to integrate advanced technology through a partnership with Kambi Group, which provides cutting-edge solutions in the gaming industry.

A Strategic Acquisition and Innovation

The journey began in 2022 when VIP Play, Inc. acquired assets from the ZenSports platform. Since July 2023, VIP Play has operated in Tennessee under this platform, marking its entry into a highly competitive online gambling landscape. The acquisition endowed VIP Play with valuable resources and a robust foundation for growth, further amplified by its recent partnership agreements.

With a mission to establish a premier presence in U.S. online sports betting, VIP Play aims to leverage its innovative understanding of wagering. The integration of White Hat's Player Account Management (PAM) solution into its existing proprietary platform is seen as a pivotal step towards this goal. By synthesizing White Hat's technology with VIP Play’s proprietary systems, the company plans to craft a unique sports betting experience tailored to the evolving needs of modern gamers.

Enhancing User Experience with Cutting-Edge Features

One of the standout offerings from White Hat Gaming is its traveling wallet™, a feature designed to streamline the user experience across multiple states. This innovation comes with a suite of iCasino content, including bonusing tools and external integrations that will empower VIP Play to differentiate itself from rivals.

Bruce Cassidy, CEO and Chairman of VIP Play, expressed his excitement about this partnership, stating, “This collaboration with White Hat is a pivotal step for VIP Play, Inc. as we work toward a top-tier sports betting and online casino presence. We are thrilled to launch VIP Play in Tennessee and West Virginia in 2025, propelled by the combined strengths of our industry-leading partners.”

White Hat Gaming: A Proven Ally

On the other side, Phil Gelvan, CEO of White Hat Gaming, underscored the potential of this new alliance. He noted, “We are thrilled to partner with an innovative US operator like VIP Play, Inc. Our technology not only enhances the VIP Play user experience but actively complements their internal differentiation efforts.”

The White Hat Gaming platform has already made significant waves in the U.S., powering other major operators such as Bally’s and Jackpocket. With a dedicated team of over 600 professionals, White Hat is well-equipped to support VIP Play in its ambitious expansion plans.

As VIP Play gears up to launch additional features and gamification elements atop these advanced platforms, it is set to craft a unique niche in the crowded online gaming marketplace. Their commitment to technological advancement ensures that they remain at the forefront of an industry constantly evolving to meet user demands.

Future Prospects for VIP Play, Inc.

With plans to not just enter but thrive across multiple states, VIP Play, Inc. is poised to reshape how online sports betting and iGaming are perceived in the U.S. Leveraging the synergy between White Hat Gaming and Kambi Group, VIP Play aims to introduce never-before-seen features and promotions, such as the recently launched Big Game Sweepstakes, which highlighted their innovative spirit within the Tennessee market. As the landscape continues to change, all eyes will be on VIP Play, Inc. as it embarks on this thrilling journey in 2025.

In summary, the partnership between VIP Play, Inc. and White Hat Gaming marks an exciting chapter for the online gaming landscape in the U.S. As they prepare for a multi-state launch and continue to enhance their platform, players can look forward to a thrilling array of unique offerings tailored to their gaming preferences.