Ready® Expands Its Reach with Nationwide Launch of Protein Bars at Target

Ready®, a rapidly growing brand in the functional snacking industry, recently announced an exciting expansion. On May 10, 2026, Ready® Protein Bars became available at Target stores nationwide and on Target.com, making them accessible to a larger consumer base. This significant step is part of Ready®’s ongoing retail strategy, designed to integrate its offerings into the daily routines of a wide audience at a store renowned for quality and accessibility.

The launch includes a selection of the top-selling flavors in practical 5-count packages, featuring favorites like Chocolate Peanut Butter, Chocolate Chip, Dark Chocolate Coconut Almond, and Dark Chocolate Sea Salt. These selections are consciously crafted to provide not just taste, but essential nutrition for consumers of all ages, seamlessly fitting into various moments such as morning commutes, lunch boxes, or mid-day snacks.

Pat Cavanaugh, the Founder and CEO of Ready®, expressed enthusiasm about this launch, stating, "Bringing our Ready® Bars to Target is a remarkable achievement for us. It places our products in the heart of consumers' everyday lives, empowering them to fuel their efforts effectively." This sentiment encapsulates Ready®’s mission: to merge great taste with functional nutrition.

Each Ready® Protein Bar contains an impressive nutritional profile, designed to support daily activities. They consist of 15 grams of protein, 7 grams of fiber, and 6 grams of whole grains, produced with consumer-friendly ingredients. This blend of nutrition and flavor is a hallmark of the brand's commitment to excellence in the functional snack market.

The partnership with Target marks an important achievement as Ready® is recognized for its innovative approach to functional snacking. In addition to Target, Ready® products are available in over 47,000 retail locations, including major chains like Walmart and Whole Foods, reflecting its impressive growth trajectory and popularity. Their products are designed not only for casual customers but also serve more than 200 colleges and universities that provide them to their student-athletes.

The company has also garnered accolades, being named to Bain & Company’s Insurgent Brands List for 2026—a recognition that honors independent brands for their rapid growth and consumer engagement. This recognition highlights Ready’s distinction as a major player in the food and beverage sector, aligning itself among brands that challenge the status quo.

Ready® is also committed to community support, associating with the Susan G. Komen® organization to participate in initiatives geared towards the fight against breast cancer, underlining its role not just as a snack provider but as a responsible corporate citizen.

Moreover, the brand benefits from the insight and influence of its co-owner, Aaron Donald, a world champion athlete, which enhances its credibility and reach. Ready® aims to revolutionize the snacking experience by prioritizing both flavor and functionality in its product development. As they continue to expand their retail presence, consumers can expect even more innovative and nutritious options in the future.

For more details on Ready® and to explore their product range, visit TeamReady.com. The combination of quality, innovation, and community spirit sets Ready® apart as a leading choice for health-conscious consumers looking for great snacking solutions.