#China #Shanghai #Innovation #Blokees #Product Ecosystem

Blokees Unveils New 'Product Ecosystem' at Global Partner Conference

On March 25, 2025, Blokees hosted its Global Partner Conference under the theme "New Beginnings, New Journey" in Shanghai. This event marked a significant milestone for the company as it introduced its strategic initiative known as the "Product Ecosystem." The aim is to deepen R&D efforts, develop a diverse matrix of products, and establish a solid foundation for sustainable growth over the next decade.

In his opening speech, founder Zhu Weisong emphasized the importance of focusing on business innovation, customer value, collaborative partnerships, talent development, and social responsibility. This strategic vision aligns with Blokees’ commitment to pioneering a comprehensive product ecosystem, illustrated through the metaphor of a flourishing tree. The roots of this tree represent innovation and R&D, while a robust structure composed of a varied portfolio of IP will form its branches. The vibrant leaves signify the global users and the BFC community thriving within this ecosystem.

During the conference, Blokees showcased its classic series like Hero5, Hero8, and Champion. The brand also made exciting announcements regarding new product lines featuring prominent franchises such as Transformers, Ultraman, and Marvel's Infinite Saga. Additionally, three upcoming series starring beloved IPs like Harry Potter and Hatsune Miku were revealed, signaling Blokees’ expansion into new consumer segments with promotional materials branded as "Adorable" and "Sweetheart."

Highlighting its core brand value - the BFC (Block Figure Creator) culture - Blokees celebrated creators worldwide through an annual awards ceremony. Ye Shanshan, Vice President of Brand Marketing, reiterated the company's philosophy of "user-driven innovation."

This conference signifies a pivotal point in enhancing Blokees’ product ecosystem and reflects a substantial step forward in product development, core capability strengthening, and diversified innovation pursuits. Looking ahead, Blokees remains dedicated to an open, collaborative approach that benefits all stakeholders, working hand-in-hand with global partners to drive industry progress and initiate a new chapter into the future.

In conclusion, Blokees is poised to embark on a decade defined by innovation, collaboration, and focused expansion. The launch of its Product Ecosystem not only promises to enhance product offerings but also aims to solidify partnerships and grow the community of users, setting the stage for what promises to be an exciting journey ahead.