Fat Tire's Bold Initiative: Win $100,000 to Take a Year Off and Chase Your Dreams

Embrace the Year Off with Fat Tire

Fat Tire, the renowned beer brand from New Belgium Brewing, has launched an innovative contest that aims to inspire dreamers nationwide. The campaign titled "Take the Year Off" promises a whopping $100,000 to one winner, urging participants to envision how they'd utilize a full year of freedom and financial support.

This exciting initiative is open until September 30, 2025. The driving question behind the contest is straightforward: "If you had the chance to take a year off and received $100,000, how would you reshape your life?"

A New Perspective on Success

Fat Tire, known for its easy-to-drink beers, reflects the values of its founders who dared to challenge societal conventions. This contest aims to continue that legacy by encouraging people to break free from the mundane and redefine what success means to them on their own terms, at their own pace.

Rebecca Dye Yonushonis, Chief Marketing Officer of New Belgium, highlights the disconnect young consumers, particularly Gen Z, feel with traditional career paths. Based on a recent UCLA report, nearly 60% of Gen Z believe that the quintessential American Dream is beyond their reach due to various economic hurdles. With this initiative, Fat Tire aims to shift that narrative and inspire a new generation to follow their passions just as its founders did 30 years ago when they embarked on their craft beer journey.

How to Participate

To enter the contest, dreamers must submit an original, heartfelt entry that creatively outlines their plans for the money. The submissions will be judged by a panel that shares a love for Fat Tire and seeks entries that stand out for their creativity and authenticity. Ten additional contestants will be rewarded with an annual supply of Fat Tire beers to fuel their own adventures. The announcement of the winner will take place on October 31, 2025. Interested individuals can find the complete rules and submission guidelines at Fat Tire Contest.

A Legacy of Sustainable Brewing

Fat Tire is not just a leader in the craft beer industry; it is also known for its commitment to sustainability. In 2020, it made history by becoming the first certified carbon-neutral beer in America. This emphasizes the brand’s dedication not only to crafting exceptional beer but also to environmental stewardship.

From its inception back in 1991, Fat Tire has been beloved for its approachable taste and refreshing quality, making it a staple among beer aficionados. As the brand seeks to build on its reputation, the Take the Year Off contest proves to be an exemplary initiative merging its roots with a progressive mindset.

Those interested can follow the unfolding stories of fellow participants via social media to learn how others are chasing their dreams, as well as share their own journeys.

Available in various formats, including 6 and 12-pack cans and bottles, enthusiasts can easily find Fat Tire beers using the New Belgium beer finder. For more insights about the brand, visit Fat Tire, and follow their presence on major social platforms including Instagram, Facebook, YouTube, and X.

As the contest encourages people to step away from daily routines, it aligns beautifully with the essence of what Fat Tire stands for—freedom, creativity, and the celebration of life’s simple pleasures. Are you ready to take the leap and submit your entry? Embrace your passion and let Fat Tire help you turn your dreams into reality.