Age.3 Expands to Manila: A Unique Culinary Experience in the Philippines
In a significant move for the culinary landscape of Southeast Asia, Age.3, a renowned fried sandwich brand originating from Fukuoka, Japan, is set to open its fourth international location in Manila on July 24, 2025. Known for its innovative approach to traditional Japanese flavors, Age.3 has made a name for itself with successful locations in Hong Kong, Shanghai, and Sydney. The new Manila branch symbolizes a remarkable fusion of Japanese culinary techniques and the vibrant local characteristics of the Philippines.
A Culinary Collaboration: Merging Japanese Techniques with Local Sensibilities
The Manila store is a product of careful localization, wherein Age.3's headquarters oversees production, quality control, and product development. By partnering with local firms, they have tailored the store design, operational systems, and customer service styles to create an authentic experience that resonates with the people of Manila. This blend of Japanese technology with local taste and culture promises a fresh take on the beloved fried sandwich, redefining a traditional Japanese food culture in the heart of Southeast Asia.
Unique Local Menu: The Tropical Pine
One standout offering at the Manila outlet is the exclusive "Tropical Pine" sandwich. This delightful creation encapsulates the essence of the tropical climate with juicy slices of pineapple enveloped in a rich mango sauce and airy low-carb whipped cream, all held together in a crispy fried bread. This dish effectively balances the lightness reminiscent of seaside desserts with a gratifying consistency unique to fried bread, capturing the sunlight and ocean breeze of the Philippines in every bite.
Store Information
- - Store Name: Age.3 MANILA
- - Location: Second Floor, The Block, SM North EDSA, Quezon City
- - Opening Date: July 24, 2025
For more updates regarding the store, Age.3 will be releasing information through its official Instagram account.
Innovative Whipped Cream: A Healthy Twist
The whipped cream used in Age.3's sandwiches is a specialty product, developed with a unique formula to have low sugar content. It incorporates a natural sweetener called "Lacanto," which provides the sweetness of sugar without the calories—thanks to its distinct blend of monk fruit extract and erythritol. This results in a refreshing, light texture that leaves customers craving more without compromising their dietary preferences.
About Age.3
Age.3 was born in 2020 in Kama, Fukuoka, as "Fruits Sand Three," focusing on sweets crafted from locally sourced fruits. In 2023, they innovated with the introduction of their signature fried sandwich, quickly gaining popularity among dessert enthusiasts. The first Age.3 GINZA opened in Tokyo in December of the same year, and subsequent expansions have reached far beyond Japan’s borders to renowned cities across Asia and Australia.
The culinary vision behind Age.3 is expertly helmed by Kohei Matsushita, a seasoned chef who trained at prestigious establishments such as Hotel Okura Tokyo and Kyoto. Known for his emphasis on the beauty of presentations, balance of flavors, and uncompromising quality, Matsushita leads efforts in product innovation and the development of new desserts at Age.3.
Anchor Group: More Than Just a Brand
The Anchor Group, the parent company of Age.3, is dedicated to creating joyful experiences through its services and products. With a commitment to delivering value to customers and local communities alike, the group aims to continue expanding into new markets, which includes ambitious plans for locations throughout the Middle East, Southeast Asia, and Europe.
Through this combination of culinary artistry and community-driven values, Age.3's new Manila store promises not just a dining experience but a celebration of shared culture and flavors.
Follow their journey and learn more about Age.3’s delicious offerings through their Instagram accounts for additional locations: