Fashion Icons Gather to Celebrate the Woolrich x Target Collection in New York City

An Adventurous Celebration of Woolrich x Target

On October 14, 2025, the vibrant city of New York City played host to a spectacular event marking the launch of the much-anticipated Woolrich x Target collection. This collaboration brings together the timeless quality of Woolrich's outdoor lifestyle with Target's commitment to accessible style, making it a must-see for fashion enthusiasts and adventurers alike.

The event took place at Triangle Lofts, located at 419 Lafayette Street, where guests were treated to an immersive experience inspired by the adventurous spirit of the collection. The atmosphere buzzed with excitement as a star-studded lineup included well-known faces from the fashion and entertainment industries, such as Olivia Palermo, Sean Kaufman, Lukas Gage, and fashion critic Nicky Campbell.

Iconic Attendees

Olivia Palermo, a renowned lifestyle and fashion influencer, debuted an eye-catching buffalo check piece from the collection, embodying the collection's blend of classic design and modern flair. Sean Kaufman, widely recognized for his role in ‘The Summer I Turned Pretty’, showcased his style in signature Woolrich attire, further highlighting the collection's appeal to varied audiences. Other notable attendees included actors Lukas Gage and fashion content creator Nicky Campbell, both donning looks from the exclusive line.

A Night of Fashion and Fun

The celebration featured more than just the latest fashion trends. The evening's entertainment included a live performance by Them Jeans, a genre-bending DJ known for co-hosting the popular podcast _How Long Gone_. This lively atmosphere, combined with curated fashion moments, set the tone for a memorable night, uniting guests with shared interests in adventure and style.

Guests had the chance to walk through uniquely themed styling stations, such as a Wooded Park that mimicked a cheerful city park and a Subway Station where live models donned the collection's outfits, each styled by professional Target stylists. The experience was further enhanced by a Peet's Coffee Bar, offering beverages from the lineup included in the Woolrich x Target assortment, ensuring that guests experienced the collection from every angle.

Behind the Scenes

Documenting the entire event, GQ's Global Fashion Correspondent Samuel Hine captured dazzling behind-the-scenes content, providing insights into the collaboration and its highlights. The atmospheres of laughter, fashion statements, and engaging interactions made the event not just a launch, but a celebration of community through style.

A Collection Built for Adventure

The Woolrich x Target collection itself features a wide range of over 100 items, including men's and women's apparel, accessories, outdoor gear, and more, all designed to cater to a spirit of adventure. Starting prices as low as $2—with most items priced under $40—make this collection accessible to all families looking to elevate their everyday life with stylish, functional pieces. Timeless buffalo check jackets meet innovative new offerings like a kayak and a completely new home collection, showcasing Woolrich's commitment to utility aligned with contemporary fashion trends.

The collection will be available at Target stores nationwide and online starting October 18, 2025, inviting everyone to embrace the outdoors and enrich their adventures with stylish gear.

Conclusion

The partnership between Woolrich and Target signifies a beautiful blend of classic American heritage and modern retail, making the collection not only a fashion statement but a quest for adventure. With a successful launch event in New York City, fashion lovers can hardly wait to get their hands on these stylish and practical pieces.