#Japan #Tokyo #LayerX #Marketing Tool #Immedio Box

LayerX Chooses Immedio Box for Enhanced Marketing

LayerX, a company headquartered in Chuo, Tokyo, has recently taken a major step forward in its marketing strategy by implementing the house list marketing tool, Immedio Box. Immedio, also based in Tokyo, aims to revolutionize B2B web engagement with innovative tools. This partnership represents a significant move for both companies, emphasizing the value of data-driven marketing solutions in today’s competitive landscape.

Background of Immedio Box Implementation

The primary goal behind the adoption of Immedio Box is to maximize results from house list outreach initiatives. As LayerX's inside sales team faced challenges with follow-up communications with potential customers who had previously declined services, they realized they required more refined insight into customer engagement.

Existing CRM tools allowed for basic tracking of email open rates but fell short in providing details about what content within their communications captured the audience's interest. LayerX identified that Immedio Box could address these limitations by offering features such as tracking disengagement pages and viewing times. This increased transparency could lead to a more efficient approach in prioritizing outreach efforts and crafting tailored provisions for potential clients.

Transformative Effects Post-Implementation

1. Enhanced Lead Acquisition

One of the most notable impacts observed post-implementation has been a significant rise in the quantity and quality of leads generated from email marketing campaigns. Thanks to Immedio Box, LayerX was able to produce numerous business meetings with clients right from the first month. Compared to traditional house list email marketing, the efficiency of lead acquisition was nearly 1.7 times greater due to the effective integration of Immedio Box’s URL links in emails. These links allow real-time alerts through Slack, notifying the team of material interest levels from their contacts, transforming the way outreach is conducted and resulting in higher conversion rates.

2. Productivity Boost through Streamlined Sales Approach

With the quick notifications provided by Immedio Box, the inside sales team's ability to comprehend customer engagement temperatures vastly improved. As a result, they shifted from a trial-and-error methodology to employing a more systematic and data-driven approach. This accessibility to real-time data has bolstered their productivity, reducing uncertainty and enabling targeted strategies for outreach that resonate with their potential clients.

Perspective from LayerX Inside Sales Team

Masayuki Nishimura, Manager at LayerX’s Inside Sales Department, shared his enthusiasm regarding the results achieved with Immedio Box. Initially aiming for the creation of business meetings, his team successfully generated 16 discussions in just a month through tailored email campaigns driven by the insights provided by Immedio Box. The statistical evidence and insights surpassed their original expectations, showcasing the power of data-driven hypotheses and continuous refinement in the sales process.

Looking Ahead

With the successful integration of Immedio Box, both LayerX and Immedio are positioning themselves as pioneers in transforming B2B marketing strategies. As they continue to leverage these innovative tools, the future looks promising for further developing dynamic, data-informed outreach strategies that will cater effectively to potential business clients.

About LayerX

Located in Chuo, Tokyo, LayerX is poised to lead in developing business solutions that integrate technology with effective marketing strategies.

About Immedio

Immedio, based in Minato, Tokyo, is dedicated to creating more meaningful connections in business, with an emphasis on developing tools that meet the evolving needs of B2B interactions.