#Japan #Kanazawa #FRENAVA #Sake Lees #Clay Paste

FRENAVA's Sake Lees Clay Paste: A New Era in Natural Skincare

On March 3rd, FRENAVA natural & organic unveils its latest innovation—the Sake Lees Clay Paste. Developed through a collaboration between Fukumitsuya, a historic Japanese sake brewery in Kanazawa, and Mash Beauty Lab, this product promises to deliver a refreshing cleanse while illuminating the skin’s natural radiance.

An Overview of the Product

The Sake Lees Clay Paste, weighing in at 100g, is priced at ¥3,080 (including tax). It is available at various locations, including all stores of Cosme Kitchen, select Beople stores, and the Fukumitsuya online shop, as well as direct retail outlets. This product aims to suit various skincare routines, serving as both a rapid treatment and an essential part of a holistic beauty regimen.

Unique Formulation

The Sake Lees Clay Paste features 100% natural ingredients, combining the powers of sake lees (1) known for their moisturizing properties and clay (2), a well-regarded absorbent substance in cleansing applications. This combination is effective in removing dirt and impurities, promoting a clearer, brighter complexion.

The paste is designed to be applied evenly over the skin post makeup removal, left for around 3 to 5 minutes, and then rinsed off with warm water. For best results, it can be used two to three times a week as a special care treatment or daily for enhanced vibrancy.

Benefits and Aromatic Experience

This innovative product not only focuses on cleansing but also targets issues like skin dullness and pore visibility, transforming your skincare routine into a delightful ritual. The creamy texture glides smoothly over the skin, adhering well and ensuring a thorough cleanse. The gentle fragrance, a unique blend inspired by the trees and flowers of Mount Hakusan, complements the soothing effects of the sake lees, creating a sensory experience that elevates any skincare routine.

Notably, the paste is suitable for not just the face but areas such as the neck and upper arms, enhancing overall skincare.

Ingredients Breakdown

The star components, organic sake lees powder (1) and clay (2), work synergistically. The sake lees powder is derived from non-alcoholic sake, renowned for balancing the skin and aiding exfoliation, while clay offers effective absorbent properties that tackle excess oils and impurities—ensuring the skin's surface remains clear and rejuvenated.

Each ingredient is carefully selected, emphasizing the brand's commitment to natural beauty. The paste’s gentle nature makes it ideal for sensitive skin types, appreciating a blend of hydration without compromising on removal efficacy.

FRENAVA’s Craftsmanship

FRENAVA natural & organic prides itself on providing skincare that resonates with nature's gifts, marrying simplicity with sophistication. With 400 years of heritage, Fukumitsuya remains a benchmark of quality in sake production, extending its legacy into skincare through thoughtful development of organic products. The venture into cosmetics, initiated in 2003, has since flourished, championing natural ingredients led by the fermentation process of rice.

Conclusion

As we anticipate its launch, the FRENAVA Sake Lees Clay Paste is positioned to become a staple for those seeking an effective, luxurious skincare treatment fueled by the wisdom of nature. It promises to refine the skin's texture, promote clarity, and enhance overall radiance—a true embodiment of skincare excellence.

Embark on a refreshing journey towards luminous skin with FRENAVA's latest offering, and enjoy the serene experience of nurturing your beauty naturally.

1: Sake Lees (moisturizer), 2: Kaolin (absorbent agent).