Wienerschnitzel Celebrates Launch of First Restaurant Inside Walmart in Tempe, Arizona

Wienerschnitzel Expands into Walmart: A New Dining Experience in Tempe

Wienerschnitzel, renowned as the largest hot dog franchise in the world, is putting down roots in Tempe, Arizona, by opening its first restaurant inside a Walmart Supercenter. This exciting launch is set for November 15, 2025, and signifies a pivotal shift in the brand's growth strategy.

Located at 1380 W Elliot Rd, the new restaurant not only brings the beloved Wienerschnitzel menu to Walmart shoppers but also acts as a blueprint for future expansion initiatives in non-traditional locations. Six additional franchise outlets are planned for Walmart stores across the United States.

As consumers increasingly prioritize convenience and accessibility, establishing a presence within Walmart aims to meet these demands while maintaining the brand's commitment to quality. Vim and vigor for this push into retail environments reflects Wienerschnitzel’s innovative approach to expanding its footprint and reaching customers where they already shop.

Full Menu Available

Inside the Walmart location, guests will find the full array of Wienerschnitzel's famous offerings. This includes the iconic Chili Cheese Dog, the Junkyard Dog, and mouthwatering Chili Cheese Fries, along with jalapeño peppers and the indulgent Tastee Freez® soft-serve dessert. This comprehensive menu aims to cater to the diverse preferences of Walmart customers, providing familiar favorites that resonate with both new and loyal patrons.

Doug Koegeboehn, Chief Marketing Officer of Wienerschnitzel, highlighted the significance of this move. He stated, "Today's guests value convenience without compromise. Opening inside Walmart allows us to serve up the same great Wienerschnitzel favorites in a setting that fits right into people's daily routines." This sentiment echoes the company’s desire to evolve alongside customer expectations while embracing operational simplicity.

A Broader Expansion Strategy

The Tempe location is just the beginning of Wienerschnitzel’s engagement with high-traffic, non-traditional venues. Following this launch, the chain is eyeing opportunities in airports, military bases, theme parks, and travel plazas, allowing them to expand their reach significantly. With a variety of locations confirmed for the coming months, including sites in Puyallup, WA, Alamogordo, NM, Reno, NV, Colorado Springs, CO, and Bakersfield, CA, the brand’s flexibility and scalability are evident.

Additionally, Wienerschnitzel is making strides in retail by having its Original Corn Dogs stocked in over 500 grocery store chains across California and Nevada, including Save Mart, FoodMaxx, Lucky, Albertsons, and Vons. This dual strategy of catering to immediate convenience via Walmart and broader retail availability exemplifies Wienerschnitzel’s comprehensive approach to growth.

Join the Franchise Family

Currently, Wienerschnitzel operates 340 franchised locations across 13 states, with plans for over 50 additional units to open nationwide. The brand is on the lookout for experienced multi-unit restaurant operators and aspiring entrepreneurs to join the franchise family and bring the beloved hot dog experience to even more consumers.

Founded in 1961 by John Galardi in Wilmington, California, Wienerschnitzel has remained a staple in the quick-service food industry, serving over 120 million hot dogs annually. The Galardi Group, based in Tustin, CA, acts as the franchisor for Wienerschnitzel, as well as other brands like Hamburger Stand and Tastee Freez. With a mission of serving food to serve others, Wienerschnitzel allocates a portion of its profits to charitable partners, underscoring a commitment to community and service.

Visit Wienerschnitzel's Franchise Page to learn more about joining the franchise. Stay updated on this exciting expansion by following Wienerschnitzel on their social media platforms.