Asset Entities Announces SEC Approval for Merger with Strive, Key Vote Scheduled

Asset Entities Secures SEC Approval for Merger with Strive

On August 25, 2025, Asset Entities Inc. (Nasdaq: ASST), a leading provider in digital marketing and content delivery, announced that its registration statement on Form S-4 has been declared effective by the U.S. Securities and Exchange Commission (SEC). This significant milestone follows the company's previously announced merger with Strive Enterprises, Inc., which is scheduled for a shareholder vote on September 9, 2025.

The merger represents a strategic alignment between the two companies, focusing on innovative marketing solutions and Bitcoin treasury investments. Asset Entities' registration statement includes a comprehensive proxy statement/prospectus related to the merger, aimed at informing shareholders about the benefits and implications of this prospective union.

Special Meeting Details

A virtual special meeting will be held where stockholders will consider and vote on four specific proposals pertaining to the merger. Shareholders who were on record as of July 21, 2025, are eligible to vote online until 11:59 PM CT on September 8, 2025. As of the latest reports, over 40% of the vote has already committed to supporting the merger, indicating strong backing among shareholders. The company anticipates needing approximately another 10% to successfully approve the transaction.

Benefits of the Merger

The Asset Entities Board, following extensive consultation with financial and legal advisors, unanimously concluded that the amended merger agreement is in the best interests of the shareholders and the company as a whole. The merger, in conjunction with the necessary PIPE (Private Investment in Public Equity) financing, is expected to yield over $750 million in gross proceeds. This financial boost will enable the company to prioritize its growth strategies and solidify its position as a key player in the emerging Bitcoin treasury space.

Upon the completion of the merger, the new entity will be rebranded as Strive, Inc. The combined company aims to be a public Bitcoin treasury firm, leveraging its investments to outperform Bitcoin itself. Interestingly, current Strive shareholders, along with equity award holders, are poised to own approximately 94.2% of the new entity, while Asset Entities shareholders will hold about 5.8%.

Leadership and Future Directions

In terms of leadership, Matt Cole, the current CEO of Strive, is set to take on the role of CEO and Chairman of the Board for the newly formed company. Arshia Sarkhani, President and CEO of Asset Entities, will transition into the position of Chief Marketing Officer and remain an integral part of the board.

Sarkhani expressed enthusiasm regarding the SEC's approval, stating, "We are thrilled to have the Registration Statement declared effective by the SEC. We look forward to announcing the results of our stockholder vote to finalize this transformative merger with Strive and to hit the ground running on building one of the biggest Bitcoin Treasury Companies."

Looking Ahead

The merger is contingent upon several conditions being met, which include approval by shareholders during the special meeting and compliance with Nasdaq's listing requirements. If all goes according to plan, the merger will not only mark a significant transformation for both companies but will also set a precedent within the digital marketing industry and the cryptocurrency market.

In conclusion, the merger signifies a bold step forward for both Asset Entities and Strive Enterprises as they prepare for an aggressive expansion into the Bitcoin treasury market while maintaining their core focus on digital marketing solutions. This fusion of technology and finance is anticipated to create significant value for all stakeholders involved, shaping the future landscape of digital marketing and cryptocurrency investment alike.