#Japan #Tokyo #Frozen Foods #Tokyo Bay #TOM'S

A Culinary Extravaganza at City Circuit Tokyo Bay

Tokyo Bay's City Circuit, an entertainment facility merging motorsports and technology, is set to host a remarkable event, the "Unlimited Frozen and Packaged Foods Festival," on January 17 and 18. This two-day food festival promises a rich and diverse selection of delectable frozen and ready-to-eat meals, catering to all age groups.

Event Details

The festival will feature an extensive lineup of over twenty high-quality dishes within a 100-minute time limit, ensuring a culinary feast that includes not just popular staples like pasta and fried rice, but also mouth-watering options such as okonomiyaki (Japanese savory pancakes), takoyaki (octopus balls), authentic dim sum, curry, soups, and ramen. There is also a focus on kid-friendly menu items, making it an exciting outing for families.

• - Date:

- January 17 (Saturday)
- January 18 (Sunday)

• - Location: City Circuit Tokyo Bay
• - Time:

- From 12:20 PM to 8:00 PM (last admission at 6:40 PM)
- Please note that there might be a queue for microwaves, therefore, a 20-minute interval will be allowed for the next customer's admission.

• - Pricing:

1. All-you-can-eat frozen and packaged food (100 minutes)
- Adults: ¥1,800
- Children: ¥900
2. All-you-can-eat option plus unlimited drinks (100 minutes)
- Adults: ¥2,800
- Children: ¥1,400

Children above middle school age will be charged the adult rate, while infants and young children aged 3 and under can attend for free.

Why This Initiative?

The decision to introduce this service is based on three core principles:
1. Quality Assurance: Selecting only high-quality products to balance convenience with taste.
2. Addressing Labor Shortages: Creating a labor-efficient model that maintains high service quality with fewer staff members.
3. Reducing Inventory Waste: Utilizing frozen ingredients to minimize food waste risks and better adapt to fluctuations in demand.

In the future, there are plans to promote Japan's frozen foods as a part of its cultural heritage to foreign visitors, who currently compose about 40% of the facility's attendees.

Future Developments

This event serves as a test run for potential long-term introduction, aiming to balance quality and pricing. The festival will test the market's responses while optimizing cost structures and examining customer preferences to develop a sustainable service model.

About City Circuit Tokyo Bay

Opened in December 2023, City Circuit Tokyo Bay is a pioneering facility in the Tokyo Bay area (Odaiba) that merges motorsports with cutting-edge technology. Operated by TOM'S, the site stands as Tokyo's only permanent circuit, offering a range of experiences from authentic outdoor kart racing to advanced e-Motorsports simulations. Since its opening, the unique concept has garnered attention, featured in over twenty media programs. It has quickly established itself as a hub for urban motorsports enthusiasts.

For more information, visit their official website.
Check out past media coverage here.