New Book Release: A Strategic Career Guide for Marketers to Thrive in 10 Years
New Book Release: A Strategic Career Guide for Marketers to Thrive in 10 Years
Introduction
On May 19, 2025, Shoeisha Co., Ltd., based in Shinjuku, Tokyo, will launch a highly anticipated book titled Marketer Career Path: Growth Strategies to Continue Thriving 10 Years Later. This guide is designed for anyone aiming to carve out a successful marketing career, offering practical and strategic advice on career development.
The Challenge of Career Paths in Marketing
The marketing field is diverse, and daily tasks can dramatically influence long-term achievements. However, due to the varied nature of marketing careers, many individuals struggle to determine their career direction and feel uncertain about how to enhance their skills and grow professionally. This book aims to alleviate those concerns, compiling essential information on career planning for marketers based on the insights gained from over 3,000 real-life examples.
Key Insights from the Author
Written by marketing expert Koji Teshigawara, the book presents a structured Marketer Career Framework that distills key strategies and common traits observed among successful marketers. It is meticulously designed to allow readers to progress at their own pace, effectively guiding them through each stage of their career development.
In the third chapter, readers are introduced to the Marketer Career Canvas, an effective tool for strategically assessing and planning one’s marketing career, along with concrete examples to aid understanding. Some diagrams from the book are available for download on the Shoeisha website, providing valuable guidance for skill acquisition, job transitions, and promotions.
Who Should Read This Book?
- - Marketers who lack clarity about their career direction.
- - Individuals unsure about how to enhance their skills and grow professionally.
- - Those facing challenges with income and position advancement.
What Challenges Does It Address?
- - What skills should one develop to become a specialist?
- - What environments are conducive to learning and implementing marketing methodologies?
- - How can one gain experiences that foster steady development and build a robust professional network?
Book Details
Marketer Career Path: Growth Strategies to Continue Thriving 10 Years Later
- - Author: Koji Teshigawara
- - Release Date: May 19, 2025
- - Price: 2,200 JPY (2,000 JPY + 10% tax)
- - Format: A5, 232 pages
Table of Contents
1. The Role of Marketers
2. Overview of Marketing Professionals
3. Planning a Marketer's Career
4. Essential Skills for Marketers
5. Structure and Practical Frameworks of Operating Systems
6. Structure and Practical Frameworks of Apps
7. Foundations for Marketer Growth
Author Profile
Koji Teshigawara holds a degree from Ryukoku University. He began his career at Nissen Co., Ltd., honing his skills in data-driven marketing. After gaining experience in branding and digital marketing at an advertising agency, he contributed to strategy development, organizational design, talent development, marketing cost optimization, and CRM design and management at Accenture. Teshigawara later founded a consulting firm specializing in marketing and joined the Macromill Group after a successful M&A process, renaming his company to 'Eight Hundred'. He has also served as an adjunct lecturer at Miyagi University.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.