Manufacturers often find themselves facing sales plateaus despite their exceptional products and innovations. The challenge lies in their tendency to focus solely on traditional sales and marketing methods, which can lead to stagnation in revenue growth. In this context, EnFactory, located in Chiyoda, Tokyo, is hosting a seminar titled 'Application Development,' aimed at unveiling a sales expansion strategy that is independent of advertising and sales efforts. Scheduled for July 30, 2026, from 14:00 to 15:30, this online event promises to deliver invaluable insights into breaking through sales barriers.
The core concept of the seminar revolves around 'application development', a strategic approach that encourages manufacturers to identify and reach new, untapped markets that genuinely appreciate their technological advancements. Participants will learn about a highly reproducible framework for application development, ensuring that strategies do not remain mere concepts but become actionable plans.
Led by industry veteran Ikko Tominaka, CEO of StartupScaleup.jp, the seminar will leverage Tominaka's extensive experience in launching numerous new ventures, including the successful product 'AI Dearson', a generative AI tool developed to generate product ideas from core technologies. Attaining licenses for 39 products, this tool exemplifies the potential of innovative thinking in the manufacturing sector.
In addition to Tominaka, the seminar will feature other notable speakers: Shota Tokunaga from the Japan Management Association Research Institute, who will present on marketing research strategies for exploring new markets and applications, and Tadashi Anaï from ProductForce, who will discuss customer understanding through their AI-based interviewing tool, UnyResearch. These experts will provide practical insights based on their experiences, equipping attendees with actionable methodologies to address existing challenges in the manufacturing landscape.
Through interactive dialogues and collaborative workshops, the session aims to cultivate new market values alongside customers, fostering a dynamic and innovative culture in the manufacturing industry. Attendees from various roles in manufacturing, including R&D researchers and business development leaders, will find the curriculum especially beneficial as they seek novel routes for growth.
The seminar promises to be an excellent opportunity for mid-sized and large manufacturers engaged in new business development. It provides a platform for networking and sharing ideas with other professionals who also aspire to identify new markets and transform potential applications into tangible products.
Participants can join via Zoom, with a complimentary registration process. Even if they cannot attend the live session, they are encouraged to enroll as a recording will be made available for three days post-event. This ensures that everyone has the chance to absorb the knowledge shared during the seminar.
Overall, this event is not merely a presentation but a hands-on training session, designed to inspire manufacturers to break free from traditional constraints and embark on a transformative journey in the next decade. By harnessing the power of application development, companies can open doors to new opportunities and strengthen their position in an increasingly competitive landscape. This practical seminar is a must-attend for those looking to revitalize their manufacturing strategies and achieve sustainable growth.