#USA #New York #wildlife conservation #LG Electronics #Endangered Species

LG Electronics Launches Unique Billboard Experience in Times Square

This holiday season, LG Electronics is creating a buzz in Times Square with a one-of-a-kind interactive digital billboard aimed at raising awareness about endangered species and promoting wildlife conservation. The initiative is designed to engage visitors who flock to this iconic location during the festive season, offering them a chance to capture virtual moments with their favorite endangered animals.

Bringing Wildlife to the City

Located in the heart of Times Square, this innovative experience allows revelers to take virtual selfies with animals featured in the LG Endangered Species Content Series. Spectators can see their images displayed on the massive digital billboard, fostering a unique connection with wildlife while assisting in the critical message of biodiversity conservation. This initiative not only creates a fun experience but also serves as a platform for educating the public on the importance of protecting vulnerable species.

LG Electronics launched this collaboration in 2024 with the National Wildlife Federation (NWF). The project began by integrating LG’s immersive 3D displays with NWF’s advocacy efforts, highlighting issues related to wildlife conservation and climate action through educational storytelling. Over time, it has expanded beyond digital engagement—unifying community action into a comprehensive campaign.

Community Involvement and Conservation Efforts

As part of its commitment to conservation, LG employees have actively participated in several community initiatives, such as planting certified pollinator gardens, creating 150 birdhouses, and cultivating native species on its campus in New Jersey. These activities underscore the company's genuine dedication to sustainability and environmental responsibility.

With more than a million enthusiasts expected to crowd Times Square for the New Year's Eve ball drop, this interactive billboard serves as a poignant reminder of the celebration of life and nature. Participants can pose virtually with species such as the cactus pygmy owl, sea lion, red wolf, or grizzly bear, encouraging a dialogue about the need for environmental stewardship.

A Fun Way to Respect Wildlife

Carey Stanton, head of innovation and partnerships at NWF, expressed enthusiasm for the initiative: "Respect for wildlife should involve maintaining a safe distance, which is why we’re thrilled LG devised a clever way to support wildlife appreciation without disturbing their habitats." Stanton emphasized the importance of such conversations, especially in light of the growing challenges faced by wildlife around the world.

Helen Min, director of corporate communications at LG Electronics, elaborated, "Times Square during the holidays is like the center of the universe; it attracts millions. Our interactive experience not only brings the animals to life through AI but also creates an awareness that is essential for their conservation. Celebrating life also means loving and coexisting with nature."

How to Participate

Holiday revelers eager to take part can find a mobile participation link, enabling them to submit their photos for a chance to appear live on this extraordinary billboard. The display will be operational on December 31, between 9:00 a.m. and 10:00 p.m. ET, inviting individuals to engage with wildlife and contribute to conservation efforts.

For more details on LG Electronics' partnership with NWF and other sustainability endeavors, individuals can visit LG’s sustainability page. With this delightful and educational initiative, LG is not only brightening Times Square but also illuminating the path for future wildlife conservation awareness.

Conclusion

As we celebrate the festive season, LG Electronics stands at the intersection of technology, wildlife conservation, and community engagement. This interactive experience serves not only as a holiday attraction but as a vital reminder of our shared responsibility to protect the planet's diverse species for future generations.